Overview

Paces Ferry Wealth Advisors is looking for a Marketing and Content Intern to work directly with the firm’s leadership team on content strategy, marketing systems, and lead generation.

This internship provides hands-on exposure to how a modern media-driven business turns content into real clients.

Our firm produces educational financial content across YouTube, podcasts, newsletters, and social media. This role sits at the intersection of media production, marketing, analytics, and operations.

You will help support the full journey of a lead — from the moment someone clicks on a YouTube thumbnail to when they become a qualified prospect in our CRM.

This internship is ideal for students interested in:

Marketing
Entrepreneurship
Media production
Business analytics
Operations
Digital growth

You will work closely with leadership and gain exposure to how content strategy, marketing automation, and business development operate inside a growing advisory firm.

What You’ll Work On

1. Content Strategy & Distribution (Audience Growth)

Assist with the packaging and distribution of content across multiple platforms.

Responsibilities may include:

YouTube & Podcast Packaging
Research title and thumbnail ideas
Track video performance metrics such as click-through rate (CTR)
Help prepare content for publishing
Podcast Guest Coordination
Research potential podcast guests
Identify external podcasts for guest appearances
Assist with outreach and scheduling
Social Media & Newsletter Distribution
Help schedule and organize content across platforms
Assist with preparing weekly newsletters
Ensure content is distributed consistently

2. Marketing Pipeline & CRM Systems (Lead Generation)

Learn how businesses capture and track potential clients through marketing funnels.

Responsibilities may include:

Lead Magnet Support
Help maintain and update downloadable resources (PDFs, guides, webinars)
CRM & Marketing Automation
Assist with tagging and organizing leads in the CRM
Help test automated workflows
Identify broken links, missing tags, or gaps in marketing systems
Pipeline Monitoring
Help ensure incoming leads are tracked properly
Assist with monitoring follow-up processes

3. Email Marketing & Nurture Campaigns

Learn how automated email systems convert interest into client conversations.

Responsibilities may include:

Assisting with drafting email campaigns
Helping organize automated drip sequences
Testing email automations and triggers
Tracking email engagement metrics

What You Will Learn

This internship offers exposure to skills that are highly valuable across business, marketing, and entrepreneurship:

Digital marketing strategy
YouTube growth and content packaging
Marketing automation and CRM systems
Lead generation and sales pipeline management
Conversion-focused copywriting
Data analysis and marketing metrics
How content turns into revenue for a business

Why This Internship Is Different

Many internships involve administrative tasks or isolated projects.

This role provides direct exposure to how a modern business grows through content and marketing systems.

You will see firsthand:

How a YouTube video generates leads
How leads move through a CRM pipeline
How email marketing nurtures prospects
How analytics drive marketing decisions

Strong interns will gain insight into how a small business builds a scalable marketing engine.

The Ideal Candidate

We are looking for someone who is:

Curious about how businesses grow
Organized and detail-oriented
Comfortable learning new software tools
Interested in marketing, business, or media
Proactive and willing to take initiative

The best candidates will be analytical thinkers who enjoy figuring out how systems work.

Preferred Skills (Not Required)

Interest in YouTube or digital media
Basic familiarity with marketing tools or CRM systems
Strong writing skills
Ability to manage multiple tasks
Curiosity about business and entrepreneurship

Metrics You’ll Be Exposed To

Interns will gain exposure to real business metrics including:

Lead conversion rates
Email open and click-through rates
YouTube click-through rate (CTR)
Lead pipeline progression

Resume Skills You Will Gain

Strong interns will leave with experience in:

Marketing automation systems
CRM pipeline management
YouTube growth strategy
Email marketing campaigns
Digital analytics
Content distribution systems

These are highly transferable skills relevant to careers in marketing, consulting, startups, and finance.

Internship Details

Location: Atlanta, GA

Schedule: Minimum of 3 full days per week, in office

Compensation: $15/hr

How to Apply

Interested candidates should submit:

Resume
Brief note explaining why this internship interests you
(Optional) Examples of projects, content, or marketing work

Paces Ferry Wealth Advisors

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Marketing and Content Internship