Summary

In support of the university’s mission and objectives, the Student Messaging Specialist develops and delivers compelling written communications to inform, engage, and support students throughout their academic journey. Under the direction of Enrollment Marketing, this role collaborates with Enrollment Management, Student Success, and other student services teams to write clear, consistent, and impactful messaging that enhances the student experience and promotes persistence and retention.

Application Requirement: To be considered for this position, applicants must submit a writing portfolio, either uploaded with the application materials or provided as a digital link within the résumé.

Content Strategy and Execution

Under the direction of the Senior Director of Enrollment Marketing, plans, develops, and executes communications that engage current students, supporting their academic success, and guiding them through enrollment-related processes and tasks.
Writes and curates targeted digital communications using multiple platforms (emails, text messages, social media posts, digital signs, etc.) that inform students about campus resources, deadlines, events, and opportunities for engagement.

Internal Communication Support

Coordinates with Student Engagement staff and other cross-functional departments and develops student communication on their behalf.
Ensures that the voice, look, and feel used in communications is consistent, personalized and engaging, adhering to brand and engagement standards.
Develops and maintains strong working relationships with internal teams to share necessary resources, coordinate events, and ensure timely communication with current students.
Partners with staff to gather feedback and insights on student needs and preferences, tailoring messaging to address those areas effectively.
Supports internal teams in refining branding, messaging, and communication strategies that align with retention and student success goals.
Assists in mentoring student workers on project development.
Content and Materials Coordination
Oversees the development and execution of targeted communication campaigns across multiple platforms (e.g., Slate, Navigate, MVix) that address key student lifecycle moments such as advising, course registration, financial aid, and graduation.
Manages and tracks content aimed at students on the website and various student portals to ensure it is up-to-date, accurate, and aligned in voice, look, and feel with ongoing communications.
Data Analytics and Campaign Performance
Utilizes data analytics tools (e.g., Slate, Navigate) to monitor and assess the effectiveness of student communication campaigns and provides recommendations for improvement based on performance metrics.
Under the guidance of the Senior Director of Enrollment Marketing, adjusts strategies to improve outreach efforts based on data-driven insights and student feedback.
Provides the Director, team, key individuals, and relevant parties, reports and updates regarding status and completion of communication campaigns, projects, and updates.

Administrative

Partners with the Senior Director of Enrollment Marketing to create an annual communication strategy.
Other duties as assigned
Assists in the creation and management of content calendars.
Pursues continuous learning in Slate, Navigate, StarRez and other CRM systems in areas including, but not limited to, delivery and reporting.
Remains knowledgeable about status of enrollment and retention goals and needs, to best assist in meeting departmental objectives.
Maintains an up-to-date understanding of the university and the prospective and current students it services to coordinate effective communication campaigns.
Assists with special projects and research, as requested.

Qualifications

EDUCATION

Bachelor's degree in English, journalism, communications, public relations, business, marketing, or a related field, required.

EXPERIENCE

1+ years of proven experience in copywriting and effective communication to support employer branding initiatives. Experience in higher education, preferred. Slate, Navigate, or other CRM experience, preferred.

ESSENTIAL COMPETENCIES (Knowledge, Skills, and Abilities)

Customer Service Orientation – Keeps internal and/or external key stakeholder(s), students, parents, faculty, staff and community partners in mind at all times.
Professionalism – Displays a high level of professionalism, e.g. timeliness, reliability, communication, and work ethic.
Christ-first Faith – Provides spiritual support to community members, including students, on their Christian faith journey.
Attention to Detail – Ability to efficiently and accurately focus on a specific task or number of tasks. Reviews details with a critical eye.
Confidentiality – Maintains the necessary confidentiality and discretion required for the position.
Creativity – Ability to think creatively and design creative solutions to problems.
Effective Communication – Expresses ideas and information in a clear and concise manner both verbally and in writing to convey clear, well-articulated messaging across a wide variety of audiences.
Establishes Trust – Gains the confidence of others by actions and words that promote being honest, forthcoming, and vulnerable.
Project and Time Management – Effective planning and priority setting. Ability to manage several complex projects simultaneously while working under pressure to meet deadlines.
Results Orientation & Accountability – Takes accountability and identifies, executes and drives actions to consistently achieve desired results.
Teamwork & Collaboration – Creates a climate that fosters commitment to a common vision and shared values that promote cooperation and working together through trust and support of others both departmentally and cross-functionally.
Technology – Strong aptitude to learn new technologies as department processes evolve.

ADDITIONAL REQUIREMENTS

Ability to work non-routine hours during certain times of the year.
Ability to traverse campus and stairs
Ability to sit for prolonged periods of time.

Palm Beach Atlantic University

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Student Messaging Specialist