About The Role

The Email Marketing Specialist supports the hands-on execution and optimization of marketing automation and customer communications within Salesforce Marketing Cloud (SFMC). This role builds and maintains email campaigns, customer journeys, and audience segments that support Perry Homes' buyers throughout their journey, working under the direction of the Sr. Manager, Digital Marketing.

What You'll Do

Build and deploy email campaigns and multi-step journeys in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Content Builder)
Design and maintain automated lifecycle and nurture programs
Support personalized, dynamic email content using SFMC's tools and dynamic content blocks. AMPscript knowledge a plus
Manage data extensions, audience segmentation, and list hygiene, ensuring accurate targeting and suppression logic
Ensure lead and contact data flows accurately from Salesforce Sales Cloud into Marketing Cloud, working closely with IT on any integration or data quality issues that affect SFMC segmentation and journeys
Monitor deliverability health, sender reputation, bounce and spam-complaint rates, troubleshooting issues as they arise
Build and maintain reporting dashboards on email and journey performance (opens, clicks, conversions, revenue attribution)
Ensure all emails and campaigns comply with CAN-SPAM, CASL, and other applicable email marketing regulations

Requirements

What We're Looking For

Bachelor's degree in marketing, communications, information systems, or related field preferred
2-4 years of hands-on experience in Salesforce, including both Sales Cloud and Marketing Cloud
Working knowledge of Salesforce Sales Cloud data objects and how that data feeds into Marketing Cloud, with the ability to identify and direct resolution of data issues
Experience in creating and building emails, journeys, automations, and data extensions
Familiarity with HTML/CSS for editing and troubleshooting email templates
Knowledge of AMPscript and SQL is a plus
Experience working with cross-functional teams (Marketing, Sales, Legal, IT)
Highly organized, detail-oriented, and comfortable managing multiple campaigns and workflows simultaneously
Strong analytical skills and experience with marketing data and reporting tools
Excellent communication skills with proven ability to collaborate across departments

Benefits

Why You Will Love Working Here

Competitive compensation and benefits package:
Medical, dental, vision coverage
Financial Planning
Time Off & Life Balance
Family & Lifestyle
Opportunities for growth and development
Culture that is collaborative, inclusive, fast-paced, people-first
Stable company with strong reputation in the market

Why Join Perry Homes?

At Perry Homes, we're committed to integrity, excellence, and service—values that guide every customer interaction. Join a team where your work directly contributes to an exceptional homebuying experience and a trusted brand. We're committed to creating an inclusive workplace where people can do their best work.

Note to job seekers: Your resume will be reviewed as the best qualified candidates will be contacted in the event that there is potential match***

Perry Homes is an Equal Opportunity Employer

Disclaimer: Recruitment Fraud - Any communication regarding job opportunities from our organization will be initiated through official channels only, including our company email domain, @perryhomes.com and verified social media accounts. We advise candidates to exercise caution and refrain from sharing personal or sensitive information with any party claiming to represent our company outside of these channels. We do not at any early stage of recruitment process solicit personal information (e.g., passport and bank account info), financial details, or any form of payment (e.g., application fee). If you receive suspicious communications, encounter job postings that appear fraudulent, or want to confirm any employment postings, please contact hrinfo@perryhomes.com.

Perry Homes

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Email Marketing Specialist