PHC Corporation of North America is a global leader in development, design and manufacturing of laboratory equipment for biopharmaceutical, life sciences, academic, healthcare and government markets. These products include space saving and energy efficient ultra-low temperature freezers, cryogenic and biomedical freezers, pharmacy and high performance refrigerators, cell culture CO2 and multi-gas incubators, portable autoclaves, plant growth chambers and cell processing work stations. PHCNA is a great, growing organization - apply today!

The Digital Marketing Analyst will work with the VP of Marketing to develop a strategic plan across digital channels to utilize content that is being created. The digital marketing analyst will be responsible for overseeing all digital channels to promote PHCbi brand products to attract, engage, convert, and retain PHCNA customers and influencers. This role will be responsible for creating and supporting the digital strategy for a variety of target audiences and implementing that across all digital channels. The digital marketing analyst has a strong grasp of current and evolving marketing and graphic design tools.

Location: This role will work on a hybrid work schedule out of our Wood Dale, IL office. The team reports in office on Wednesdays and Thursdays.

What you will do:

Lead and develop integrated marketing strategies for PHCbi brand products’ media platforms, growing lead generation and traffic through digital efforts
Develop digital campaigns tactics, benchmarks for success and tools that help achieve PHCbi brand products’ business goals
Be accountable for the growth and expansion of the PHCbi brand products’ audience and customers through digital platforms, social media, website and email marketing strategies via innovative and fresh approaches and techniques
Leverage marketing automation capabilities to build and maintain scalable campaigns
Define and build new processes/frameworks to address new marketing use cases as they arise.
Drive continuous improvement in the campaign process, including campaign design, build, QA, and deployment.
Utilize A/B testing, pixels, and other digital user information to inform an audience segmentation strategy for digital communications.
Oversee the SEO performance of PHCbi brand products’ digital platforms, ensuring we keep up to date with best practices and strategies.
Develop and maintain dashboards and other reporting to inform the marketing team for tactical outcomes and adjustments.
Strong data storyteller with intermediate PowerPoint proficiency.
Report on and assess campaigns based on data analysis to ensure the most effective approach to digital marketing to guide future campaigns. Advise the VP of Marketing when to pivot strategies and deliverables based on this data.
Be the key point of contact with technical stakeholders such as IT, and support teams to ensure any challenges with the CRM platform are collaboratively addressed.

Skills you will need:

3-5 years of experience in developing digital marketing strategies, maintaining social media, websites, and e-mail communications.
Degree in Marketing, Media, Digital Marketing, Communications, or comparable experience.
At least 3 years’ experience working hands-on in marketing automation implementation, with preference for building campaigns through CRM systems, preferably MS Dynamics 365.
Proficient in Google Analytics, SEO, and newsletter platforms/tools.
Passion for social media; strong awareness of emerging web trends and best practices.
Deep understanding of audience segmentation, positioning, branding, messaging, and direct marketing.
Possess a high level of creativity and a strong knowledge across all social platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, etc.
Strong knowledge of HTML and SiteCore.

PHC Biomed

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Digital Marketing Analyst