Culture

Join a team that's been welcoming guests for more than a century. At Pinehurst our Culture is critical to delivering a consistent guest, member and employee experience. Our Purpose is, “As the Cradle of American Golf, we honor timeless traditions and inspire legendary stories, one smile, one round, one moment at a time.” Our Values are; Genuine Hospitality, Be Trustworthy, Good Stewards and Inspired Innovation. If you’re seeking a heartfelt workplace then Pinehurst is the place for you. Every role contributes to upholding our treasured culture, performs their job duties consistently and handles other job duties as assigned in our ever-changing environment.

Summary

Pinehurst Resort is seeking a Marketing Communications Specialist with a sharp eye for design, a passion for testing and optimization, and the technical chops to manage digital content across email and web.

In this role, you’ll be the driving force behind our email marketing execution — building and deploying beautifully crafted campaigns that inspire action and deepen guest engagement. With a curious, data-informed mindset, you’ll experiment with segmentation, timing, and messaging to continually refine our approach.

But your impact won’t stop at the inbox. You’ll also manage day-to-day content updates on Pinehurst.com and select microsites built on WordPress and Squarespace, ensuring accuracy, consistency, and brand alignment across all guest-facing touchpoints.

This is a role for someone who thrives at the intersection of creativity and precision — someone who loves a well-designed layout as much as a clean subject line test. If you're fluent in pixels and performance metrics, and you love bringing brand stories to life across email and web, we’d love to hear from you.

Education And/Or Experience

Associates or Bachelors Degree plus minimum of 2 years’ experience in email marketing; or an equivalent combination of education and experience. Hospitality and/or Golf experience are a plus but not required.

Essential Duties And Responsibilities

Build, test, and deploy email campaigns (promotional, lifecycle, and nurture) using best practices in layout, responsiveness, and brand alignment
Apply an experimental approach to segmentation, subject lines, send timing, and content to drive performance
Analyze and report on email metrics to inform continuous improvement
Manage and update website content using WordPress and Squarespace, ensuring information is current and visually consistent
Support SMS guest messaging as needed
Collaborate with internal teams to align messaging across digital platforms and departments
Create graphics, edit photos and write content for emails and website
Provide monthly email performance reporting

The Ideal Candidate

Is a results-driven, "can-do”, self-starter that still knows when to ask questions
Understands that communication is not only about what you say, but that your audience must know what you mean
Has a thorough knowledge of email marketing best practices
Understands the importance of lifecycle communications
Is prepared to innovate and improve
Is extremely organized, efficient and solution-minded
Has attention to detail and commitment to quality
Enjoys team and inter-departmental collaboration
Possesses a mature, professional demeanor but more importantly, a positive attitude and passion for their work and for Pinehurst
Is able to work under pressure, manage priorities and maintain a healthy balance
Is confident in consulting internal clients and comfortable to interact at all levels of the organization
Is a fast learner, energetic, diplomatic and flexible

Required Skills

Advanced knowledge of email marketing fundamentals and best practices
Familiarity with ESP and CRM platforms
Understanding of basic HTML
Familiarity with Wordpress and Squarespace
Experience with Canva and/or Adobe Suite; basic/intermediate graphic design skills to create graphics and edit photos for email and website
Proficiency in Microsoft Office applications including Word, Excel and Powerpoint
Strong written and verbal/presentation communications skills (ability to translate complex data into clear, useable information)
Ability to write creative and engaging subject lines, newsletter and website content while maintaining the brand voice and standards

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is regularly required to talk or hear. The employee is frequently required to stand; walk; sit; use hands to finger, handle, or feel and reach with hands and arms. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually quiet.

Pinehurst, LLC reserves the right to transfer any Employee from his/her current job assignment or location to another job assignment or location as needed, either on a temporary or regular basis.

Pinehurst Resort

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