POP MART (09992.HK), founded in 2010, is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operations, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers.

POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established IP development and operation system. Its portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono. By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture.

As of the end of 2024, POP MART operates over 500 physical stores and more than 2,300 Robo Shops across 30+ countries and regions. Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world.

Opportunity Overview

The Communications Operations Coordinator plays a key role in supporting POP MART’s operational and communications strategy across internal and external channels. This role ensures clear, consistent, and engaging communication between Support Center teams, retail stores, and the wider public. Core responsibilities include managing internal communications for field teams, monitoring and responding to online reviews (Google, Yelp, etc.), and providing day-to-day communications support to retail locations.

The Communications Operations Coordinator is responsible for developing and delivering high-quality communications that support retail execution, uphold POP MART’s brand voice, and strengthen alignment across the organization. This role partners closely with Operations, Retail, Marketing, and Leadership to ensure store teams receive the accurate and timely information they need to execute successfully.

What You Will Achieve

Internal Communications

Draft, edit, and distribute company-wide and field-specific communications (emails, newsletters, announcements, toolkits, FAQs).
Bring the POP MART spirit to life by maintaining a fun, vibrant, energetic brand voice across all internal channels.
Partner with leadership and cross-functional teams to deliver timely updates to store teams.
Support the rollout of new initiatives, campaigns, and operational updates with clear messaging and retail-ready toolkits.

External Communications & Reputation Management

Monitor and manage online reviews on Google, Yelp, and other relevant platforms.
Draft and post timely, professional responses to reviews in alignment with company standards and tone.
Identify feedback trends from online reviews and share insights with leadership to support action planning.
Work with Marketing, Operations, and field teams to align external communication strategies with customer experience goals.

Retail Store Support

Serve as the first point of contact for retail teams with communication-related needs.
Provide templates, talking points, and FAQs for in-store customer interactions.
Support special events, launches, and local initiatives with consistent messaging materials.
Assist stores in promoting positive customer experiences and resolving escalated feedback.

General Support

Maintain a communication calendar to ensure proactive planning of announcements and updates.
Assist the Operations team with presentations, reports, and other communication tools.
Ensure all communications align with POP MART’s brand values, tone, and visual standards.

What You Will Need

Bachelor’s degree in Communications, Marketing, Public Relations, or a related field (or equivalent experience).
1–3 years of experience in retail communications, operations communications, or a related role.
Strong writing, editing, and proofreading skills.
Experience with online reputation management (Google, Yelp, etc.) preferred.
Excellent organizational skills with the ability to manage multiple projects and deadlines.
Strong interpersonal skills and the ability to support cross-functional teams and retail staff.
Proficiency in Microsoft Office and/or Google Workspace; familiarity with design tools (Canva, Adobe Suite) is a plus.

Key Competencies

Clear and engaging communicator
Detail-oriented and organized
Proactive and solution-oriented
Collaborative team player
Customer- and employee-centric mindset

Office Location

Culver City, CA

Physical Requirements

POP MART is committed to complying with the Americans with Disabilities Act (ADA) and providing reasonable accommodations to qualified individuals with disabilities. The requirements below represent the physical demands needed to perform the essential functions of this role. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.

Ability to regularly lift, carry, and move merchandise and supplies up to 50 lbs.

The job description is not intended to be a comprehensive list of the duties, responsibilities, and requirements of the position. Any duties, responsibilities, and requirements may change without notice.

POP MART is committed to equal pay initiatives and will not ask candidates for their current or past salary.
All sensitive personal data associated with this application will be used strictly for selection purposes and will be treated confidentially.
As an Equal Opportunity Employer, POP MART does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.

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Communications Operations Coordinator