PostJobMatches By WorkStaff USA is a leading staffing agency in the job placement industry, providing top-notch professionals to facilities across the country. Our team of experienced recruiters work together to match the best candidates with the right job opportunities.

Today we are hiring a Remote/Hybrid, Manager, CRM & Marketing Automation for our client in Dallas, TX. Their schedule is to work 100% onsite from Mon-Thurs and on Friday's you will work from home.

Essential Duties And Responsibilities

Being our marketing automation (MA) and CRM operations leader.

Understands integration with Customer Data Platform (CDP) and Customer Relationship Management (CRM) systems, and can work through syncs, issues and new integration needs alongside CRM team members.

Creating and implementing complex, logic-driven, consumer-centric consumer journeys.

Designing, launching, and tracking online campaigns tailored to markets and personas.

Designing and implementing unique, customized digital experiences using CDP and CRM resources.

Developing service line campaigns and marketing assets such as landing pages, emails, and e-newsletters; query segmentation; QAing and putting into production in our CRM/ MA ecosystem and integrated platforms such as deploying forms on owned websites.

Proactively ensuring all our digital communications (email, direct mail, SMS, etc.) maintain the highest standards of quality, ethics, and legal compliance, including HIPAA, ADA, California Consumer Privacy Act and GDPR.

Optimizing processes and leading efficiencies, including recommending more efficient ways to complete individual request tickets and recommending ways to make all online touch points more engaging, higher performing, and more efficient taking advantage of existing tools and technology at hand.

Helping establish short- and long-term CRM/MA strategy. Ensuring the organization s continuous evolution in leveraging CRM/MA technology to build smarter/faster/more efficient digital solutions.

Ensuring seamless, multi-channel user experience and tracking between our marketing assets and web properties.

Applying code for tracking capabilities and configuring related reporting.

Helping execute, track and report on campaign performance while consistently optimizing conversion rates and ROI.

Assisting department leaders with presentations and ad hoc requests.

Supervise CRM/MA department overall processes and daily workflow. Assigns project workload and monitors deadlines, ensuring the ability to prioritize efficiently while maintaining accuracy and attention to detail.

Work with the other managers and disciplines content, web and graphic design, and marketing technology - to devise deliverables and ensure accurate delivery of newsletter and nurture campaigns.

Provide statistical information on project performance and team output.

Administration And Team Management

Manage vendors and/or junior team members as needed.
Lead a team of CRM and MA specialists.
Maintain ticket management and status reporting system efficiently.

Requirements

Bachelors Degree, ideally in Digital Marketing or related.
5-7+ years of related and progressive marketing experience. Preferably in both acquisition and retention marketing, marketing campaign execution, including segmentation and building nurture campaigns within a marketing automation and CRM system.
Demonstrated competency with CRM and marketing automation systems (knowledge and experience with D365 is required and Salesforce is a plus).
3+ years of experience in a digital marketing leadership role.
Knowledge of best practices for email and landing page design.
Attentive to details; experienced at using analytics and data for decision making.
Knowledge of health care rules/regulations pertaining to advertising/marketing is desirable.

Knowledge, Skills, Abilities

Comfortable with ambiguity and working in a large, diffused, highly matrixed environment.
A blend of abilities including building and managing relationships; strategic thinking on CRM and MA programs; and ensuring that programs are measured through key business KPIs and metrics.
Demonstrated ability to work collaboratively with colleagues across all areas and levels of the organization.
Possess stellar communication, presentation, and creative problem-solving skills.
Capable of organizing and managing complicated projects with multiple stakeholders.
Superior project management skills with an ability to multi-task and work in a dynamic environment and ability to effectively prioritize and execute tasks in a high-pressure environment.
Strong persuasive, encouraging and motivating skills.
Experience in working both independently and in a team-oriented, collaborative environment.
Ability to transform strategy and direction into actionable plans.
A combination of vision, energy, and leadership with a solid track record of achievement.

Compensation

Base Salary - USD $100,000 to $140,000

Full-time Benefits - Full

Relocation Assistance Available - No

Commission Compensation - No

Bonus Eligible - Yes

Overtime Eligible - No

Interview Travel Reimbursed - No

Candidate Details

5+ to 7 years experience

Seniority Level - Mid-Senior

Management Experience Required - Yes

Minimum Education - Bachelor's Degree

Willingness to Travel - Never

PostJobMatches By WorkStaff USA Staffing Agency, LLC

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Remote/Hybrid, Manager, CRM & Marketing Automation