Description

Practical Farmers of Iowa is Hiring a Senior Email Marketing Coordinator

About PFI

Practical Farmers of Iowa is a nonprofit organization that has worked to equip farmers to build resilient farms and communities?since 1985. We create learning opportunities via farmer-led events, on-farm?research?and educational content through our robust network of farmers. We also provide funding and technical?assistance?to help farmers adopt regenerative farming practices and grow farm businesses. Our vision is an Iowa with healthy soil, healthy food, clean air, clean?water,?resilient?farms?and vibrant communities.

This work has always been rooted in our value of welcoming everyone and creating a culture of mutual respect. We believe that a diversity of people,?ideas?and perspectives strengthens our ability to find creative solutions, enriches our?understanding?and broadens our impact. At Practical Farmers, we celebrate this diversity and are committed to ensuring that our policies and practices create?an equitable?and inclusive workplace. We take equal opportunity seriously and?seek?to empower and support all applicants and teammates.?

Practical Farmers offers a flexible,?supportive?and fast-paced work environment. Professional development is a core part of our?culture?and team members are encouraged to take independent initiative to help fulfill our mission.?

About the?Position

We’re seeking a senior email marketing coordinator to lead PFI’s email marketing communication by creating, designing, editing and distributing engaging email communications. This role is also responsible for analyzing campaign performance and implementing processes to improve the consistency and efficiency of email marketing. In addition to email marketing, this position supports PFI’s broader digital communications strategy by creating social media content and occasionally updating website content.

This position will help PFI expand our network and connect more farmers and landowners to our programming. This position will join the hard-working, curious and ambitious marketing and communications team whose main goal is to help expand PFI’s reach and impact.?

Duties

Develop stories and content for PFI’s weekly newsletter, Practical News
Edit, design and layout monthly email newsletters cross-functionally with PFI’s farmer-led education team
Develop content for PFI’s social media channels, including Facebook, Instagram and LinkedIn
Design and implement processes to ensure consistency and efficiency of email marketing work
Facilitate collaboration between departments and teams to achieve project deliverables
Manage capacity and budget efficiently to complete marketing work
Analyze email and social media metrics and report results
Respond to public inquiries, requests for resources and communications across email discussion groups and social media
Support digital marketing manager in maintaining PFI website
Other duties as assigned or volunteered to support department or team projects.

Required?Qualifications and Characteristics

Strong understanding of email marketing best practices, including audience engagement, subscriber list management and newsletter production
Three or more years developing and implementing email marketing campaigns
Manage and maintain email lists, including keeping subscriber lists accurate and up-to-date and creating segmented lists for campaigns such as events and fundraising
Develop, document and improve standardized processes for email creation, review, approval, scheduling and distribution
Experience writing and publishing social media content in a professional setting
Strong understanding of social media best practices and trends
Strong written communication skills with ability to write for diverse audiences and channels
Editing and proofreading skills with strong attention to detail
Gather content and input from multiple departments and stakeholders to coordinate email production from concept through deployment
Strong organizational and time management skills
Ability to establish and maintain governance for organization-wide email communications
Ability to coordinate cross-functional teams and facilitate timely review and approval of email communications
Ability to identify trends and recommend strategic improvements to email communication practices
Ability to manage multiple communication channels simultaneously while maintaining quality and consistency
Ability to work in a fast-paced environment and meet deadlines
Ability to receive feedback and make changes
Ability to work independently and within a team
Flexible, adaptable and a self-starter
Willing to try new things and learn new skills

Desired Qualifications And Characteristics

A degree in marketing, communications or related field preferred
Basic understanding of agricultural production in Iowa
Experience using Salesforce
Experience using analytics tools to evaluate digital communication performance
Experience with website content management systems, WordPress preferred
Ability to respond to member inquiries and fairly enforce community guidelines in a discussion group setting

This is a full-time position with potential for hybrid?work.?There is a minimum requirement of one to two days per month at?the?Ames, Iowa,?office?and seasonal travel around Iowa and surrounding states. The?beginning?salary?range?for this position is $55,000-$59,000 with annual opportunity for?salary increases and position advancement.?

PFI values its employees and is a flexible and supportive work environment. We offer employees a competitive benefits package that includes employee health insurance with 100% employer-paid premium, generous paid time off, flexible hours, six weeks of fully paid parental leave and?5% automatic 401k contribution after one year of employment.?

We also encourage employee professional development and offer a range of specialty benefits employees can use to support their wellness,?sustainability?and financial goals. Examples of our specialty benefits include contributions towards spouse or dependent health insurance, stipends for remote workers and reimbursements for fitness costs, CSA subscriptions, student?loans?or eco-friendly purchases. Practical Farmers?is a family-friendly?employer.??

Please apply by completing?an?application (including contact information, cover letter,?resume?and references). Applications will be reviewed on a rolling basis.

Practical Farmers of Iowa

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Senior Email Marketing Coordinator