Description

Objective: The Marketing & Events Specialist is responsible for coordinating and executing BVS and Fusion Manufacturing marketing initiatives, events, communications, and customer-facing activities while supporting product marketing, brand standards, and sales resources.

Responsibilities

Marketing & Communications

Develop, coordinate, and maintain marketing communications and materials supporting BVS and Fusion Manufacturing products, services, and business initiatives.
Write, edit, and coordinate external-facing communications, including quarterly Poultry Talk and Swine Talk newsletters and other customer communications.
Create and coordinate marketing content for digital, print, email, social media, and other communication channels.
Manage and maintain BVS and Fusion Manufacturing social media content, including developing, scheduling, and publishing posts and monitoring engagement.
Develop and maintain marketing collateral, presentations, brochures, flyers, product information, promotional materials, and other sales support resources.
Support website content updates and ensure information remains current, accurate, and consistent with BVS brand standards.
Assist with product promotions, customer communications, mailings, presentations, and other marketing initiatives.
Maintain organized marketing files, templates, brand assets, resources, and systems.
Coordinate with external vendors and partners for printing, advertising, promotional products, graphic design, and other marketing services.

Event Planning & Execution

Plan, coordinate, and execute BVS and Fusion Manufacturing marketing events, trade shows, customer meetings, promotional events, and internal gatherings from initial planning through post-event follow-up.
Lead coordination for key company events, including PEAK, Farming in Focus, Fish Camps, trade shows, customer meetings, and field events.
Develop and maintain event timelines, project plans, checklists, schedules, budgets, and action items.
Coordinate venues, registration, sponsorships, accommodations, meals, transportation, booth space, staffing, presentations, equipment, signage, promotional items, and other event requirements.
Manage vendor and event-partner relationships, including shipping, receiving, setup, breakdown, and return of event materials and equipment.
Ensure appropriate marketing materials, product information, presentations, displays, promotional items, and other resources are available for each event.
Track event-related expenses, invoices, commitments, and budgets as assigned.
Provide on-site event support, troubleshoot issues, and coordinate participating team members to ensure a professional and successful event experience.
Complete post-event follow-up, including expense reconciliation, organizing materials, documenting outcomes, gathering feedback, and identifying opportunities for improvement.

Product Labels & Regulatory Support

Coordinate marketing materials and product information with appropriate internal stakeholders to ensure accuracy and consistency.
Support the review, development, and maintenance of product labels and customer-facing product materials in coordination with Regulatory, Compliance, Technical Services, and other appropriate departments.
Help ensure marketing and product communications reflect current approved product information and company requirements.
Maintain organized records of current marketing materials, product information, labels, and related resources.
Assist with updates and revisions to marketing and product materials as products, regulations, or business needs change.

Graphic Design & Brand Support

Create and modify marketing materials, presentations, social media graphics, event materials, newsletters, advertisements, and other visual communications.
Maintain consistency in BVS and Fusion Manufacturing branding, messaging, and visual standards.
Coordinate graphic design projects with internal stakeholders and external vendors as needed.
Maintain current templates and brand assets for use across marketing and event activities.

Cross-Functional Coordination

Work closely with Sales, Regulatory, Compliance, Technical Services, Operations, and other internal teams to coordinate marketing priorities and deliverables.
Coordinate multiple projects and priorities simultaneously while maintaining timelines, quality, and attention to detail.
Serve as a resource to team members who need marketing materials, event support, product information, or customer-facing resources.
Establish and maintain consistent processes, timelines, checklists, and resources to improve the efficiency and effectiveness of marketing and event activities.
Communicate proactively regarding project deadlines, outstanding needs, risks, and changes in plans.
Assist leadership and internal stakeholders with special marketing, communications, customer, and business projects.

Customer & Brand Experience

Represent BVS and Fusion Manufacturing professionally at company, customer, and industry events.
Help ensure company brands, products, and messaging are represented consistently and professionally across marketing materials, communications, and events.
Maintain positive and professional relationships with customers, vendors, partners, and internal team members.
Perform other related duties and special projects as assigned.

Requirements

Qualifications and Skill Requirements:

Bachelor's degree in Marketing, Communications, Business, Event Management, or a related field preferred; equivalent professional experience will be considered.
5–7 years of experience in marketing, communications, event management, or a related role required.
Demonstrated experience independently managing multiple marketing projects, events, deadlines, and stakeholders.
Strong written and verbal communication skills, including demonstrated ability to write and edit professional external-facing communications.
Demonstrated graphic design experience and proficiency with tools such as Adobe Creative Suite, Canva, or similar applications.
Demonstrated experience managing social media content and communications.
Strong event planning, project management, and organizational skills.
Exceptional attention to detail and follow-through.
Ability to manage multiple priorities and adjust quickly to changing business needs.
Strong problem-solving and troubleshooting skills.
Ability to work independently, establish priorities, and meet deadlines in a remote work environment.
Strong customer service and relationship-building skills.
Ability to work effectively with Sales, Regulatory, Compliance, Technical Services, Operations, vendors, and other internal partners.
Proficiency with Microsoft Office, particularly PowerPoint, Word, and Excel.
Experience with website content management, email marketing, CRM, project management, or other marketing systems preferred.
Experience supporting product marketing, labeling, regulatory review, or compliance-related marketing processes preferred.
Knowledge or experience in agriculture, animal agriculture, animal health, manufacturing, or a related industry is a plus, but not required.
Ability and willingness to travel regularly, including overnight travel for events.

Physical Requirements

Prolonged periods sitting at a desk and working on a computer.
Ability to lift, carry, and transport event materials and supplies weighing up to 30 pounds.
Regular travel is required, including overnight travel.
Ability to work extended hours when necessary to support event setup, execution, and breakdown.
Ability to travel by air and ground transportation as required.

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Marketing and Events Specialist