Title: : Lifecycle Marketing Manager

Location: Boston, MA (REMOTE) _ so they can meet up with the team during the remote period for team meetings.

Duration: 12+ Months

Position Summary:

Position Overview

Top 3 Skills: In this role HubSpot experience is a MUST HAVE! You will be running pre-defined processes, working with Content Marketing to identify articles, would be nice if you can setup new projects, strong analysis exp , ability to analyze standard segments. This is a fast paced, startup culture and you will need to be resilient.

Job Description:

The Senior Lifecycle Marketing Manager will lead lifecycle marketing initiatives , working autonomously to drive customer engagement and retention strategies. This role provides coverage for the Director of Lifecycle Marketing during maternity leave, requiring strong strategic thinking, independent execution, and cross-functional collaboration with the Director of Brand and Director of Product. The ideal candidate thrives in dynamic environments, makes data-driven decisions, and can balance strategic planning with hands-on campaign execution.

What You'll Do:

Lead end-to-end lifecycle campaign strategy and execution, including email and SMS programs across multiple customer segments (consumers, installers, and partners)

Own and execute our monthly email newsletter program, creating personalized content for unique audiences across lifecycle stages to engage and nurture them with educational content on home electrification

Independently manage campaign production, including writing high-performing email and SMS copy, collaborating with the design team on creative assets, conducting quality assurance, and deploying campaigns through our email and SMS service providers

Drive customer engagement and retention strategy in partnership with Directors of Brand and Product, identifying opportunities and developing campaign roadmaps

Optimize email performance through systematic A/B testing of subject lines, content, CTAs, design elements, and send strategies

Build and maintain strong cross-functional relationships across multiple levels, facilitating timely feedback and approvals while managing competing priorities

Analyze and report on campaign metrics, translating data insights into actionable recommendations and making tactical decisions to improve performance

Manage project timelines and stakeholder communications autonomously, escalating only when strategic input is needed

What We Look For:

Minimum 6 years of experience in lifecycle, email, or CRM marketing with demonstrated progression of responsibilities

Proven track record of working independently and managing marketing programs with minimal oversight

Experience with marketing automation platforms; strong proficiency with HubSpot required

Advanced skills in email segmentation, personalization strategies, and audience targeting

Experience with copywriting and editing, including leveraging AI tools to enhance efficiency and quality

Strong strategic thinking with ability to balance big-picture planning and tactical execution

Excellent communication, stakeholder management, and project management skills

Advanced analytical capabilities with experience using data analysis tools (Excel, Tableau, Periscope, or similar) to drive decision-making

Creative problem-solver who can navigate ambiguity and adapt to changing business needs

Ability to collaborate effectively with brand and product teams on messaging and positioning

Working knowledge of HTML/CSS a plus

Passion for clean energy and home electrification a plus Start Time: 8:00 AM

Hours: 8:00am to 5:00pm

Radiant Systems Inc

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