Rally House is where fans celebrate the teams, traditions, and communities they love. Every day is an opportunity to create memorable experiences that bring fans closer to the moments and teams they care about most. Behind it all is a team fueled by energy, passion, and hometown pride. As we continue to grow, we're looking for team members who are excited to help shape the future of Rally House, deliver exceptional experiences, and make every fan feel right at home.

Job Description

The Ecommerce Analyst – Platforms & Experiences is responsible for analyzing and optimizing Rally House’s 15+ partner site experiences, including Big Ten, Big 12, and other collegiate sites. This role owns key site execution initiatives, using data and performance insights to optimize merchandising strategies, enhance product presentation, improve conversion, and create a best-in-class online shopping experience.

Working closely with the Ecommerce Manager, the Analyst partners with Marketing, Buying, and Dev teams to drive measurable results in revenue, engagement, and customer satisfaction.

Responsibilities

Analyze site performance metrics (traffic, conversion, click-through, bounce rate) to identify opportunities for optimizing user experience and product presentation
Own the execution of weekly site updates, homepage content, banners, landing pages, navigation enhancements, and SEO-driven content improvements based on performance data, keyword trends, and business priorities
Manage Hot Market launches from planning through execution, ensuring timely setup of products, categories, promotional messaging, metadata, and SEO best practices to maximize visibility and conversion
Partner with Marketing to support promotional calendars, aligning campaigns with merchandising priorities
Conduct A/B testing and provide recommendations for improving conversion rates, product discoverability, and site navigation
Provide actionable insights to senior leadership regarding merchandising performance, category trends, and user behavior
Ensure content accuracy, on-page SEO optimization, schema implementation, metadata quality, and brand consistency across the site
Support the implementation and QA testing of new site features, enhancements, and third-party integrations related to customer experience
Serve as a subject matter expert on Ecommerce site performance, regularly presenting findings, opportunities, and strategic recommendations to stakeholders to drive continuous improvement and business growth

Skills And Knowledge

Familiarity with A/B testing methodologies and UX best practices, Familiarity with AI is a plus, Google Analytics, Proficient computer skills in Microsoft Word, Excel, and Outlook, Strong analytical and problem-solving skills

Qualifications

Bachelor's degree in Business, Marketing, Data Analytics, or related field
2–4 years of ecommerce, site merchandising, or digital marketing experience
Experience with ecommerce platforms preferred
Licensed sports merchandise knowledge or retail experience is a plus

Physical Requirements

Ability to operate a computer, keyboard, mouse, and other standard office equipment
Able to clearly view and read information on a computer screen
Occasionally lift or move items up to 15 pounds

Location

On-site in Lenexa, KS

Pay Range

$70,000.00 - $90,000.00

Rally House

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Ecommerce Analyst – Platforms & Experiences