Rea & Associates is a growing Top 100 Accounting firm providing our clients services in tax, accounting, and business consulting. We have a ‘People First’ culture and we focus on our employees’ well-being and professional development. With over 400 professionals and fifteen offices in Ohio, our firm has a culture that respects a work-life balance for our team. We also provide competitive compensation and a robust benefits plan.

Rea & Associates is looking for an experienced Content Manager to join our marketing team at one of our Ohio offices or fully remote. The Content Manager will oversee the content team within Rea’s practice growth (marketing) department. This position will be responsible for reimagining our content strategy to produce meaningful and actionable sales enablement content to help facilitate cross-selling to existing clients as well as bringing new clients into the firm. While this position doesn’t have any direct responsibilities for selling, nor does it have sales goals, success will be measured in part by opportunities generated and closed as a result of the content strategy.

As a content strategist in this role, you will be accountable for creating and delivering various forms of content that support the firm's strategic plan and growth objectives, including lead generation, enhancing brand awareness, and establishing thought leadership. Your duties will include not only developing our content strategy, but also producing compelling and engaging content.

Responsibilities

Develop overall content strategy; develop and maintain content calendar (for Rea and related affiliates)
Write and edit marketing and sales enablement content, including email copy, nurture/drip campaigns, marketing materials, website/landing page copy, blog posts, newsletter articles, media releases, case studies, and other thought leadership content as directed
Manage and mentor the Content team, ensuring that all content is high quality, on-brand, and aligned with the firm’s values and messaging
Collaborate with specialty teams in the firm to identify content needs and opportunities and develop content that meets those needs
Stay up-to-date with emerging trends and best practices in content marketing, including the use of AI, and use that knowledge to inform our content strategy and tactics
Work with Digital team to:
- Manage distribution of email newsletters, nurture campaigns, sales enablement content, email newsletters, and other content
- Develop content strategy for website
- Develop monthly schedule of social media posts
- Monitor and analyze the performance of our content, making data-driven decisions to improve our content strategy and drive engagement
Assist with transition to new firm website
Manage execution of marketing and communications campaigns
Develop proposals and manage proposal process
Manage external-facing video strategy and execution (video production, including filming and editing, is handled by an outside consultant)
Write keyword-rich web copy that drives the right visitors to our site

Requirements

7 to 12 years of prior marketing experience
Bachelor’s degree in marketing, communications, journalism, or related field
Ability to research, analyze, plan, and execute in areas of campaign development, message development and communications vehicle development
History of success with developing content that helps generate leads and move buyers through the sales funnel
Strong organizational skills, including organizing work and meeting deadlines
Strong verbal and written communication skills
Creative and able to excel in a dynamic environment
Clear understanding of the content marketing funnel and the application to the B2B buyer’s journey
Ability to work independently on tasks and projects, while also collaborating with peers in a team-oriented environment
A positive attitude and flexibility to work in a fast-paced, changing environment
Must be located within the United States
Ability to travel to our Ohio offices occasionally

Benefits

Rea & Associates offers a wide variety of benefits to help support our employees' health, wellness and financial goals.

Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k with 3% contribution)
Life Insurance (Basic, Voluntary & AD&D)
Family Leave (Maternity, Paternity)
Short Term & Long Term Disability
Training & Development
'Work From Anywhere' option
Wellness Resources
Four (4) weeks PTO
Twelve (12) paid holidays, of which three (3) are floating holidays

Listen here to learn more about us!

Rea & Associates, Inc. is committed to providing equal employment opportunity for all individuals regardless of race, color, religion, sex (including without limitation pregnancy, sexual orientation and gender identity), age, ancestry, military status, national origin, genetic information, disability or other characteristics protected by applicable law. Equal opportunity extends to all aspects of the employment relationship, including but not limited to hiring, transfers, promotions, training, terminations, working conditions, compensation, benefits, and other terms, conditions or privileges of employment, or any matter directly or indirectly related to employment.

Rea & Associates does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies without pre-approval from Rea’s Talent team. Pre-approval is required before any external candidate can be submitted. Rea & Associates will not be responsible for fees related to unsolicited resumes and for candidates who are sent directly to our hiring managers.

Rea & Associates, Inc.

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Content Marketing Manager