COMPANY BACKGROUND

Real Capital Solutions is a highly entrepreneurial real estate company that invests smart capital and provides practical solutions for real estate opportunities. As an active investment management company, RCS sources deals in single-tenant net leased, value-add, opportunistic and high barrier to entry markets. RCS is a solutions-oriented real estate company that focuses on Acquisitions, Development and Management for highly complex and structured real estate opportunities. RCS has 39 years of operational and real estate expertise with returns that are in the top 5% of private equity real estate firms in the US.

SUMMARY

The Public Relations & Marketing Specialist will assist RCS in the execution of company PR and digital media initiatives and will coordinate print and public relations functions. The incumbent will provide guidance and support in increasing brand awareness, promote the company services and properties, drive visitors to the website and effectively communicate through appropriate technology platforms. He/she will have web management responsibilities, which includes copy writing, maintenance of photo and content edits and routing of general correspondence. Additionally, incumbent will be responsible for maintaining a social media presence that enhances company awareness and outreach.

RESPONSIBILITIES

RCS Corporate Website

· Update site content including acquisitions, dispositions, current news and keep RCS staff page accurate/up to date on a weekly basis.

· As employees change roles or are hired, schedule and load appropriate photos and bios to the website (or remove the bios in the case of a departing employee)

· Add and organize news stories on the site including corporate giving and philanthropic activities.

· Create key-word driven copy and links that aid in organic search and assist RCS in achieving higher web visits

· Work directly with a SEO company to ensure the site is fully optimized and promoted in search

· Review and analyze web analytics for the purpose of continual site enhancements and continued site visit improvements

Social Media

· Create and maintain social media sites for RCS including LinkedIn, Twitter, Houzz, Google+, Facebook, Pinterest, Flickr, Focus.com, or similar.

· Monitor and respond to social media posts and ensure that any negative posts are outmatched by positive posts

Marketing & PR

· Assist with creating various department presentations (e.g., to attract potential new investors)

· Create internal flyers for acquisitions and dispositions.

· Assist with writing and distributing press releases for new acquisitions and dispositions as necessary.

· Assist with creating RCS branded materials as needed (business cards, letterset, email signature blocks, branding standards)

· Assist with maintaining photo files for the various properties under RCS ownership

· Manage the production of the RCS internal newsletter.

· Build a brand name and facilitate feature stories for RCS and Marcel Arsenault in both local and national media outlets

Events & Misc.

· Plan, manage and attend the bi-annual Investor Summits alongside the C-suite and executive offices.

· Assist the executive team in conducting and organizing the annual company meeting

· Update all the office photos to current acquisitions.

QUALIFICATIONS

· Due to the high level of coordination involved with this position, the Public Relations & Marketing Specialist needs to be well organized and exhibit a high level of attention to detail. In addition, the ideal candidate must bring a positive attitude to the team every day. Additional qualifications include:

· College degree in Design, Marketing, Communications, or related field

· Minimum 3 – 5 years of marketing or digital media experience, including web maintenance.

· Impeccable writing skills and thorough understanding of best practices in usage, language composition, and typography

· Ability to plan and manage time effectively

· Possess creativity and excellent presentation skills

· Knowledgeable in the areas of SEO, social media, content marketing, email marketing, PPC and SEM

· Understanding of analytics and key measurement tools

· Ability to develop a social presence and advocate the company’s brand effectively

· Demonstrated customer service skills with the ability to communicate well with peers and outside vendors

· Proficient in Photoshop, Illustrator, Power Point, Microsoft Word, Microsoft Excel, Word Press, Evite, Canva, Vimeo, Adobe products

· Excellent organizational skills

· Strong verbal communication skills

· Strong work ethic and a self-starter

· Events experience is preferred

ESSENTIAL FUNCTIONS

1. Ability to comply with company rules and regulations.

2. Ability to communicate effectively and courteously with internal and external customers through two-way verbal and written communication (speech, hearing, and writing)

3. Outgoing and pleasant demeanor, willing to go the extra mile and focus on exceptional customer experience, both internally and externally

4. Willingness to confront issues in a professional manner and work with others to resolve conflict

5. Ability to operate various office equipment including, computer, telephone, fax, copier, calculator

6. Ability to work long hours when necessary to meet deadlines

7. Ability to write and see things in close proximity

8. Ability to work independently and refer appropriate matters to supervisor when necessary

9. Ability to comprehend written and verbal communication

PHYSICAL DEMANDS & WORK ENVIRONMENT

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to stand, walk, and talk and hear. The employee is frequently required to sit when doing paperwork or answering emails; use hands or fingers to utilize the computer. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Real Capital Solutions

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