SOCIAL MEDIA & CONTENT LEAD - 3-month contract (20-25 hrs/ per week)

ABOUT US

As the first black-owned, U.S.-made plant-based hair extensions brand, we are revolutionizing hair extensions with more comfort and less waste. Made from naturally extracted banana fiber, braidbetter is itch-free, non-toxic, and biodegradable after use. We strive for better in everything we do by equally prioritizing the well-being of our customers and the environment.

THE ROLE

We’re a lean team looking to bring in a strong storyteller eager to drive our content & social strategy. The ideal candidate will have a mastery of both short- and long-form copywriting (think: posts, captions, blogs, etc) and can partner with creators to translate our different brand pillars (culture, beauty, sustainability) into compelling brand stories. This candidate will partner closely with the brand team to develop a content strategy across marketing channels (email/blog/social/web) that keeps our community invested in what we have to say. Rebundle is an early-stage startup, so we’re looking for someone who can thrive in an unstructured environment and can also execute on their vision.

The Social Media & Content Lead is a contract opportunity with the potential to become full-time. This role reports to the Sr Brand Manager.

RESPONSIBILITIES

Be the voice of Rebundle by partnering with the brand team to define the tone & voice guidelines that you will ensure is followed consistently across marketing channels (email/social/customer service/blog).
Define the Editorial & Posting Calendar that determines the content priorities for the company - You will curate the UGC we share, determine the cross-platform editorial content themes we produce, and organize the sponsored content naturally into the posting calendar.
Own social KPIs including growth of our social accounts, traffic that our socials drive to our website, and of our email newsletter subscribers from social.
Develop the Bundle Babes brand ambassador program by continuing to shape the program terms & UGC deliverables.
Community Management and growth by nurturing our highly engaged Rebundle community on socials–primarily Instagram and TikTok.
Create content for editorial features, as well as reviews, and curates the UGC content submitted by our community (Bundle Babes) to us on social media / directly uploaded to our website.

SOCIAL OVERSIGHT

Define the social and content strategy for Rebundle on Instagram, TikTok, YouTube, Pinterest, LinkedIn, Facebook, and Twitter–test, learn and pivot as needed
Organize cultural moments Rebundle will promote, and work across teams to source creators for cultural moments.
Keep a pulse on trends, cultural/global conversations, and the changing social landscape
Act as the lead for social & brand voice gut-checks / audits

CONTENT OVERSIGHT

Review all UGC posts and give approvals + alternates for Instagram(s) and TikTok
Create all captions and headnotes on site
Posting calendar oversight
Review posts as they go live
Provide feedback on videos created in-house
Help to integrate the Social, Braider Network, and Affiliate/Influencer program to build a stronger creator network.

YOU HAVE

Experience writing for a consumer-facing lifestyle brand, beauty & wellness is a plus
Experience writing for and owning projects with a variety of stakeholders
Clearly communicate creative and copy rationale to cross-functional teams and stakeholders; be open to their feedback
Ability to deep dive a complex topic and turn it into everyday consumer language
Excellent verbal and written skills
Dedication to publishing content that enhances Rebundle’s relevance, cultural credibility, and reputation
Ability to set priorities and juggle competing demands
Experience managing freelance copywriters and owning a content budge
Basic knowledge of SEO is a plus
Startup experience is also a plus

Rebundle

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Social Media & Content Lead