ABOUT US

Recharm is an AI digital asset manager for ad creative teams. We enable e-commerce brands to scale their creative output and organize their content chaos. The founders have engineering, product, and leadership backgrounds at Airbnb, Zapier, and Google.

We are looking for a Marketing Content Manager to lead our content engine. You will manage a team of 5 creatives (video editors, designers, and creators) to turn Recharm into a dominant media brand in the DTC space. We have solid traction, but we need you to build the machine that sustains our growth.

Please fill out this screening form:

WHO ARE YOU

You are a Publisher and a Project Manager. You understand that great content requires both creativity and rigorous operations.
You speak the language of our ICP. You deeply understand the world of paid social teams, media buyers, creative strategists, and video editors. You know what keeps them up at night.
You are an AI Alchemist. You are an expert in Generative AI across all modalities—text, image, video, and audio. You view AI not as a shortcut, but as a force multiplier to scale high-quality output.
You are a voracious consumer of social media. You don't just scroll; you study. You understand the nuances of a TikTok hook versus a LinkedIn thought-leadership post.
You have a background in DTC or DTC SaaS. You’ve been in the trenches of e-commerce or software that serves it.

WHY JOIN US

Leadership Opportunity. You won’t just be writing copy; you will manage a hybrid team of 5 (2 video editors, 1 graphic designer, 2 part-time content creators). This is a fast track to becoming a VP of Marketing or CMO.
Proximity to Excellence. Top DTC consumer brands use Recharm to run their creative operations. You’ll have a front-row seat to how the top DTC brands operate, interviewing their teams and telling their stories.
High-Velocity Environment. We provide room for experimentation, but we move fast. You will learn more here in 6 months than in 2 years at a legacy company.

YOUR INPUTS

Deep Content & Copywriting Background: You can write high-converting copy for emails, landing pages, and scripts. You know how to tell a story.
Project Management Wizardry: You can coordinate a team to deliver assets on time, every time. You love workflows, calendars, and Trello/Notion/Asana.
Data-Driven Creativity: You understand how to analyze engagement data and pivot the creative strategy based on what works.
Expert AI Proficiency: You are fluent in the latest AI tools for all forms of content. You know how to use LLMs for copy, Midjourney/Flux for design concepts, and tools like Runway, HeyGen, or ElevenLabs for video and audio.
Wicked Prioritization: You know what needs to be shipped now versus what can wait.

YOUR OUTPUT

1. Manage the Content Production Engine: Manage the workflow and output of your team (2 video editors, 1 graphic designer, 2 part-time content creators). You are the Editor-in-Chief. You ensure the stream of content for TikTok, Instagram (Reels), YouTube, and the Recharm website is consistent, high-quality, and on-brand.

2. Leverage AI for Scale: Integrate AI workflows into the team's production process to increase velocity. You will set the standard for how we use AI to repurpose long-form content into shorts, generate b-roll, or polish copy.

3. Case Studies & Customer Stories: Own the production of social proof. You will interview our customers (top DTC brands), extract insights, and package them into compelling case studies, video interviews, and testimonials.

4. Own Social & Blog Channels: Manage our organic presence on Twitter, LinkedIn, and Instagram. You will also manage the company blog, ensuring we are publishing thought leadership that appeals to sophisticated media buyers and creative strategists.

5. Newsletter & Email Strategy: Write and manage our bi-weekly newsletter and email content. You will nurture our list of thousands of subscribers, turning passive readers into active users.

6. Product Launch Marketing: Orchestrate the content strategy for new feature drops. This includes writing marketing copy, directing launch videos, creating social media hype, and drafting announcement emails.

7. Sales Enablement Content: Arm our sales team with what they need to close. You will create and update sales decks, one-pagers, and automated email sequences for leads and prospects.

8. Ad Creative Management: Collaborate with the team to produce high-performing ad creatives for our own paid acquisition channels. You will hypothesize, test, and iterate on our ads.

WHAT IMPACT LOOKS LIKE (In the first 3 months)

Operational Excellence: The content team is operating on a consistent schedule with a clear backlog and seamless hand-offs.
Lead Velocity: Our email sequences and content are driving verifiable leads and demo requests.
Audience Growth: Significant increase in followers and engagement across TikTok, LinkedIn, and YouTube.
AI Integration: You have successfully implemented AI tools that have measurably increased the team's output speed or quality.
Asset Library Growth: We have a robust library of case studies and customer stories that Sales can use to close deals.

Recharm

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Marketing Content Manager