United States (Remote), Charlotte, NC
We are seeking a full-time professional B2B Digital Marketing Specialist. The Digital Marketing Specialist implements digital marketing strategies to optimize effectiveness and to meet objectives in customer acquisition, growth, and retention.
The list of responsibilities below is comprehensive; please don’t hesitate to apply if you have many of these skills, even if you do not have all of them. More important is your interest in growing as a digital marketing professional, contributing to the success of ResourceWise as a company, and taking the initiative to learn new things.
Website

Enhance the company's website by creating and updating pages using best practices and UX for publishing within HubSpot
Assist with launching new campaigns on the website
Assist with rebranding several company websites into one
Support the process for continued improvement on the site utilizing Lucky Orange, Google Analytics and SEMRush
Review and analyze traffic data as needed

SEO

Implement and deliver SEO strategies that may include content, on-page strategies, technical, crawlability
Perform fundamental search engine optimization activities, including but not limited to: keyword research/ranking analysis, competitive market analysis, keyword-friendly copywriting, and analysis of SEO industry best practices.
Optimize overall content, including copy, page headings, titles, image tags, meta descriptions, etc.
Perform audits regularly to identify issues and ensure sites are properly optimized
Assist with graphics and content creation as needed

Google Analytics

Assist Manager with implementation of Google Analytics 4
Monitor and report on performance, resolve issues

Email

Utilize HubSpot to administer emails, including template construction, list selection/uploads, automations and testing
Act as project manager coordinating the process for email and e-newsletter production (setting and adhering to deadlines, editing, layout, deployment)
Knowledge of global email industry policies and best practices

Digital PR

Develop brand online presence through high-quality backlink generation

Qualifications:

Understanding of basic web design with some HTML knowledge
Solid knowledge of SEO, keyword research and Google Analytics
Ability to express ideas and recommendations to both technical and non-technical audiences.
Understanding of and experience with a suite of digital marketing strategies
Familiarity in Photoshop
Quick learner and creative problem solver
Ability to multitask and work on several projects simultaneously
Collaborate and with others on group projects to work toward a shared goal
Can work well under pressure and deadlines
Copywriting skills are a plus
Positive attitude, flexible nature, and helpful disposition
Ability to pivot and prioritize tasks without breaking stride
2-3 years of experience in digital marketing
SEMRush knowledge a plus
Bachelor's degree

Compensation and Benefits

Compensation is commensurate with experience
Yearly performance bonus
Medical, dental, vision benefit programs provided
401k with company match
Education Benefit after 1 year
PTO, company holidays, and personal days offered

Email: careers@resourcewise.com

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Digital Marketing Specialist