Supersmile/Petsmile

New York, NY

About the company

A well-established and forward-thinking leader in the realm of oral health and dental care, this renowned brand is recognized for its innovative approach. Devoted to delivering state-of-the-art products and solutions for achieving vibrant and healthier smiles, the brand has earned trust as a dedicated force in revolutionizing dental care routines.

About the role

We are in search of a committed Social Media & Content Strategist. The perfect candidate will play a pivotal role in content creation, overseeing social media calendars across various platforms, managing analytics, user-generated content, and cultivating influencer relationships. This position demands a hands-on mentality, meticulous attention to detail, and effective collaboration with the design and marketing teams. Reporting directly to the Director of Marketing, the chosen candidate will be a key contributor to our overall social strategy.

What you’ll do

● Ability to conceptualize and create a high volume of relevant, insightful content across our organic social channels, with strong skills in video producing, editing and social media copywriting.

● Comfortable and excited about ideating and pitching original, ideas that will reach a large audience through social media & email marketing

● Shows a demonstrable interest and passion in making creative content on social media platforms such as: TikTok, Instagram, YouTube Shorts, email etc

● Proven ability to create social media engagement and organic growth

● Assist in creating and executing a long-term social growth strategy through acquisition, retention, influencer, and engagement practices.

● Create, maintain, and publish the social calendar across channels to support campaigns,

launches, seasonal themes and events.

● Manage influencer platform or agency and influencer relationships to drive revenue

growth meet, awareness and content goals.

● Assist in management of external social agencies and vendors.

● Working with internal and external teams to establish annual PR/Influencer strategies.

● Working closely with the Ecommerce and Sales Team to ensure 360 digital activations

are executed on social channels.

● Gathering social/influencer performance data for optimization opportunities.

● Building and maintaining social community relationships with customers, influencers,

retailers and industry favorites by replying to, commenting and liking relevant posts.

● Trouble-shooting issues raised on social channels and working to resolve with

appropriate team members.

● Maintaining and executing the PR early needs samples to agencies, field, and markets.

● Create and distribute monthly PR newsletter and press tools for sales team.

● Prepare weekly and monthly reports on content performance & audience insights.

● Track, analyze, and report on performance of our social content, and continuously optimize social strategy based on our best performing content.

● Develop and execute community strategies to build brand awareness and engagement.

Qualifications

● BA/BS Degree • 3-5 years of social media, digital marketing, content creation experience

● Strong written and verbal communication skills

● Deep understanding of social media platforms; Instagram, Facebook, Twitter, TikTok,

Pinterest, and youtube etc.

● Proficient in Microsoft Office (Excel, Word, Powerpoint), Google analytics and Social

Media Scheduling tools.

● Prestige beauty or oral healthcare industry experience a plus

● Ability to multitask and work under tight deadlines in a fast-paced environment

robell research/ Supersmile

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Social Media & Content Strategist