The Marketing Manager at Sequentum is a creative communications and growth specialist who participates in strategy discussions with management and executes all day-to-day tactical and logistical aspects of marketing for our ambitious tech company. The main goals of the marketing manager’s efforts are to increase awareness of Sequentum in targeted markets, be the steward of the brand, and to consistently increase the number of marketing qualified leads we generate.

The ideal candidate is a strong writer who can project our brand voice and messaging convincingly in all channels and manage content contributors. You need a strong track record of executing plans with demonstrable results. You will be in charge of all content creation (blog posts, white papers, collateral, newsletter, outreach email, videos, content placement, quotes for attribution, etc.), our SEO efforts, all social media posts and community management, trade shows, and advertising. You will report to the Chief Commercial Officer.

Responsibilities

Brand Stewardship: manage brand tone and ensure all content is on-brand when we publish and speak with consistent messaging in all channels
Blog Content: write and edit content, manage writers and publishing
Social Media: write and publish content, reply to all comments, foster community
Email Marketing: work with the Sales team to develop effective email content for outreach campaigns
Site Content: generate and update content as required, help define new site structure as needed with company growth
SEO: ensure all content published is keyword seeded and SEO enhanced, potentially manage a 3rd party SEO vendor
Advertising & Paid Search: develop creative campaigns in conjunction with management, plan and place media, develop landing pages, perform A/B/ testing and optimize ad spend across outlets
Sponsorships: help manage relationships and content with events and media outlets where we participate in content creation and presentation.
Collateral: develop and update all sales-related marketing collateral including trade show materials, signage, product sales sheets, presentations, use cases, etc.
Newsletter: develop, manage content and publish a periodic newsletter
Video: develop Sequentum branded video content on a scheduled basis and manage transcription services
Webinars: coordinate and manage periodic webinars

Qualifications

Bachelor's degree in Marketing, Communications, or related field
3+ years of experience in a B-toB marketing role focused on marketing communications and growth or user acquisition (technology/data industry experience a big plus)
Strong communication and leadership skills
Superb writing skills for marketing communications
Excellent analytical and problem-solving abilities
Competitive, winning attitude
Proven record of creating and implementing effective marketing communication plans and campaigns across multiple marketing channels (email, social, display, paid search, influencer marketing, etc.)
Creative mindset, excited to come up with new approaches to reaching customers and experimenting with out-of-the-box campaigns
Curious, able to self-teach, motivated by new challenges, and always seeking to improve
Team player with great collaboration skill to work cross-functionally on complex projects
Data-driven mindset with ability to explore and analyze data to make informed decisions
Execution & detail oriented, dedicated and good at seeing things through to completion with precision and effectiveness
Technical skill and experience with relevant marketing tools (search & social ad platforms, google analytics, etc.)

Why Join Sequentum?

Big opportunity to join an ambitious, stable start-up ramping up for growth right now
Work with experienced entrepreneurs who want to help everyone achieve excellence
Global scope—we have operations and customers around the world
Potential (expectation) to grow into a more senior sales, marketing or operations role
Compensation expected to be $70,000–$85,000
Benefits: access to health insurance plans, paid time off
Work from home, flexible schedule

Sequentum

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Marketing Manager