Full Time, 40 Hours Per Week
Primarily scheduled Monday through Friday
Evening and Saturday availability required occasionally for events

Role:

Responsible for providing direct support to the Marketing Department to accomplish the goals/strategies set forth in the credit union's strategic plan. Assists with implementation of promotions and campaigns, representing the credit union at community events. Films/produces videos for the credit union, creates and schedules content for social media platforms, develops communications and content for various platforms (releases, events, and campaigns, etc.). Assists with maintaining the credit union's website. Organizes, monitors and orders marketing materials to maintain adequate supply.

Essential Functions & Responsibilities:

20% - Assists in writing, developing and editing credit union communication and public relations materials; ensuring style and brand consistency. (examples include: fliers, press releases, emails, newsletter content, blogs, etc.)
20% - Assists the Marketing Department with implementation of advertising and promotional campaigns. Represents the credit union at various virtual, on-location, community and branch events
20% - Creates and effectively schedules content for multiple social media platforms. Monitors performance and reports
15% - Work within and across all departments/branches to plan, film, edit and produce video content for credit union products, services, departments/branches and events
10% - Assists with updating the credit union's website
10% - Performs administrative tasks to support the Marketing Department, including organizing and monitoring marketing materials to maintain adequate inventory. Fulfills branch and staff requests for marketing materials. Provides additional support to other members of the Marketing Department as needed
5% - Performs other job-related duties as assigned

Performance Measurements:

Assists with implementing advertising and promotional campaigns for the credit union
Writes, revises and edits copy and content for advertising materials, forms, emails, letters, newsletters, website and social media platforms
Work within and across all departments/branches to plan, film, edit and produce video content for credit union products, services, departments/branches and events
Assists with maintaining the credit union's website by monitoring Search Engine Optimization (SEO) and Accessibility reports as well as utilization trends. Works within department to make content changes as necessary
Supports e-marketing and social networking initiatives including website content and design updates and email marketing initiatives. In addition, responsible for supporting the credit union's various social media network accounts, posting updates and responding to posts as appropriate
Assist in coordinating activities between the credit union and multiple marketing and printing agencies. Maintain a constant check on in-progress materials
Maintains portfolio of completed campaigns, advertisements and press releases with samples of all marketing pieces
Assists with maintaining marketing supplies and inventory controls. (Logo'd shirts, promotional items, brochures etc.)
Completes branch merchandising, replacing promotional materials as needed and distributes promotional materials to employees and branches
Assist with coordinating credit union events and seminars
Assists as needed with scheduling appointments, returning telephone calls, typing correspondence, and preparing reports and documents
Promote and cross-sell services offered by the Credit Union
Handle member and employee inquiries about promotional and marketing programs
Ensure all Credit Union material is "on brand" and presents a positive and consistent image
Carry out assigned responsibilities with minimum number of errors according to established department standards
Travels to branches and community locations to support marketing initiatives and events
Assists in taking photos during Credit Union events
Participate in training and professional development activities to acquire and maintain standards established by the credit union. This could include attending conferences, seminars and workshops as directed by management

Knowledge, Skills and Abilities:

Experience

A minimum of one year of similar or related experience in a marketing, public relations or sales role. Credit Union or Banking experience preferred
Demonstrated proficiency using Adobe Creative Suite including Illustrator, InDesign, Photoshop and Premier is required
Experience managing business/organizational social media accounts preferred

Education

A two year college degree in Marketing, Communication or Business field; or,
Completion of a specialized course of study at a business or trade school; or,
Completion of a specialized and extensive in-house training or apprenticeship program

Interpersonal Skills

A significant level of trust and diplomacy is required, in addition to normal courtesy and tact. Work involves extensive personal contact with others and/or is usually of a personal or sensitive nature. Work may involve motivating or influencing others. Outside contact become important and fostering sound relationships with other entities (companies and/or individuals) becomes necessary

Other Skills

Requires some knowledge of marketing and public relations strategies, usually acquired through continuing education or work experience in marketing or sales related field
Prior experience managing or updating website content using a Content Management System (CMS) is preferred
Prior experience with Search Engine Optimization (SEO) preferred
Excellent organizational and editing skills are required.
Must be able to communicate effectively in writing as appropriate for the needs of the audience using the English language. Requires knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and proper grammar and punctuation
Requires well-developed interpersonal skills for communications involving contacts inside and outside of the credit union
Experience and knowledge of multiple forms of social media platforms required
Requires basic mathematical skills

Physical Requirements

Occasionally requires lifting, carrying and moving objects up to 40 pounds
Involves sitting most of the time. Walking and standing are required occasionally
Repetitive finger movements to perform typing or otherwise working with paper files and documents
Requires close visual acuity to prepare and analyze data and figures; view a computer terminal; read and assess work quality

Work Environment

Not substantially exposed to adverse environmental conditions
State of Pennsylvania residency required

Service 1st Federal Credit Union provides equal opportunity without regard to sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by applicable law in employment and in our business activities.

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Marketing & Communications Specialist