Part-Time Social Media Manager

Shades Dance Theater

Shades Dance Theater is seeking a creative, organized, and forward-thinking Part-Time Social Media Manager to lead our digital presence across Instagram, Facebook, our website, and our newsletter. This role is ideal for someone who can translate an artistic brand into powerful visuals, strategy, and storytelling.

About the Role

The Social Media Manager will develop, design, and publish compelling content that reflects the artistry, values, and aesthetic of Shades Dance Theater. This includes:

Creating and scheduling Instagram content (feed, stories, reels)
Managing and updating the website (Squarespace)
Producing and sending newsletters as needed
Posting updates on Facebook
Working closely with the Artistic Director on campaigns, voice, and visual direction

We are also open to expanding into TikTok, LinkedIn, and other platforms — candidates with experience and vision to lead that growth will have the opportunity to shape those channels.

Candidates must understand audience growth strategy, platform algorithms, and strong writing/grammar to maintain clarity and consistency across all communications.

Content Creation (NYC-Access Preferred)

While the role is not NYC-only, candidates who can easily travel into NYC are preferred and may be asked to:

Capture photos and videos at rehearsals, classes, and select events
Film content for reels and promotional campaigns
Support on-site social activation during New York programming

Branding & Design Expectations

Candidates should be able to:

Design branded graphics, templates, and layouts
Understand typography, color palettes, and visual hierarchy
Maintain and elevate Shades Dance Theater’s aesthetic
Create cohesive, modern visuals aligned with the company’s artistic identity

Responsibilities

Create, write, design, and schedule social media content
Build and manage the full social media content calendar
Maintain consistent branding across all platforms
Edit short-form videos for reels and promotional materials
Update website pages and program information
Draft and send newsletters
Track engagement, analytics, and follower growth
Apply algorithm knowledge to optimize reach and visibility
Lead potential expansion into TikTok, LinkedIn, or additional platforms
Collaborate closely with the Artistic Director on messaging and campaigns
Support additional marketing/communications tasks as needed

Qualifications

Strong experience with Instagram (especially reels) and short-form video editing
Skilled in Canva, Adobe Suite, or similar design tools
Strong writing and copyediting skills
Comfortable capturing photos and videos of dancers and live events
Understanding of social media algorithms, audience growth, and platform trends
Ability to work independently and manage multiple priorities
Experience with nonprofit or arts/dance social media is a plus
NYC access preferred but not required

Additional Preferred Experience

Experience developing and implementing multi-channel social media strategy
Ability to guide creative direction to improve reach and engagement
Proficiency in short-form video editing tools (Premiere Pro, Final Cut Pro, CapCut, etc.)
Strong communication and interpersonal skills
Familiarity with social analytics, basic social advertising (e.g., Facebook ads), and SEO
Interest in design and light photo editing

Hours & Compensation

Part-time: ~8–20 hours per week
Hybrid/remote: planning + occasional in-person capture (if local)
Compensation: $16.60–$25.00 per hour, based on experience
Begins immediately in preparation for the 2026 season

APPLY HERE: https://forms.gle/E9JRj13XMwbBhikk9

Shades Dance Theater

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Social Media Manager