Company Description

What we do at Shaker matters. We help to connect people with jobs. A recruitment marketing pioneer since 1951, Shaker is a full-service agency specializing in highly customized communications and strategies for attracting and retaining the right talent...in the right places, with the right messages. That takes smarts and creativity. Ideas and innovation. That takes great people of many talents. And that is exactly what we have at Shaker. There’s so much we can accomplish together. Join us.

Job Description

We are seeking a highly skilled and motivated B2B Content Marketing Manager to lead all content marketing efforts for our recruitment marketing company. As the B2B Content Marketing Manager, you will be responsible for creating, executing, and managing the content marketing strategy across all channels.

The ideal candidate will also be willing to write demand-generating content themselves and have a strong understanding of SEO to ensure that our content reaches our target audience effectively.

Responsibilities:

Develop and implement a content marketing strategy that aligns with the holistic marketing strategy and delivers on the greater business goals and objectives.
Responsible for creating, trafficking, and managing high-quality content (design and copy) across all digital and physical platforms, including our website, blog, ghostwriting for SMEs, presentations and talk tracks, LinkedIn Articles, email marketing, long-form content (such as e-books and white papers), ad copy, and Google Ads, print assets.
Implement SEO best practices and proactively conduct keyword research to continuously ensure that all content is optimized for search engines to increase traffic and engagement.
Manage and collaborate with freelance writers, editors, and graphic designers to ensure the timely delivery of quality content that upholds our brand’s standards.
Measure and report on content performance and optimize the content strategy to improve engagement and drive traffic to our digital properties.
Develop and execute email marketing campaigns, including newsletter-style emails, promotional campaigns, and automated email lead nurture.
Proactively seek the latest trends, best practices, and industry news to continuously innovate and maintain our competitive edge.

Qualifications

Bachelor's degree in Marketing, Communications, Journalism, or a related field.
3+ years of experience in content marketing or a related field.
Proven experience in developing and executing successful content marketing strategies.
Excellent writing, editing, and proofreading skills, with the ability to write for a variety of audiences and channels.
Strong knowledge of SEO best practices and experience with keyword research and optimization.
Experience with website analytics tools such as Google Analytics and SEMrush.
Familiarity with email marketing platforms such as HubSpot (or excitement to learn).
Ability to manage multiple projects and priorities in a fast-paced environment.
Excellent communication and collaboration skills.
Experience with writing Google Ads and social media ads is a plus.

If you are a passionate and talented B2B Content Marketing Manager looking for an exciting opportunity to lead content marketing efforts for a recruitment marketing agency, we want you to apply!

Let’s create exceptional experiences together!

Additional Information

All your information will be kept confidential according to EEO guidelines.

Shaker Recruitment Marketing

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