Description:

Smalltown Dental is a fast-growing, doctor-led dental organization with multiple locations across Central Illinois. We are building something different, combining the resources of a larger group with the culture and autonomy of private practice.

We’re looking for a Marketing Director to lead growth across patient acquisition, doctor recruitment, and brand development.

This is a results-driven leadership role, not a coordinator position.

Marketing Operations & Leadership

• Leads the in-house marketing function, managing workflows, prioritization, and performance expectations

• Oversees the expansion of the marketing team, aligning roles, responsibilities, and workflows to support scalable growth

• Identifies process inefficiencies and implements improvements, reporting insights and strategies to leadership

• Develops systems, SOPs, and infrastructure to support long-term growth

• Oversees quality assurance for all deliverables, ensuring brand consistency and high standards

• Manages media buying across digital and traditional channels to maximize reach and ROI

• Establishes performance metrics and accountability standards for internal teams and external partners

• Aligns marketing strategy with broader business objectives, supporting expansion and revenue growth

Patient Growth

• Drives new patient acquisition across all locations through data-driven marketing strategies

• Manages digital channels such as website & social profiles performance

• Leads agency partnerships to plan and execute campaigns, analyze performance, and implement optimization strategies to improve ROI

• Identifies underperforming locations and implements targeted growth strategies

Doctor Recruitment Marketing

• Develops and executes recruitment campaigns to attract dentists and team members

• Builds recruitment funnels, including landing pages and branded content

• Positions the organization as a top destination for clinical talent

Brand, Content & Media

• Oversees brand consistency across all channels, including website, social media, and print materials

• Develops and directs content strategy, including patient education, team spotlights, and recruiting campaigns

• Oversees organic and paid content distribution and social promotion across platforms (Facebook, Instagram, TikTok, Reels)

• Transforms content into high-performing marketing assets (ads, clips, campaigns)

Internal Communication

• Develops and Manages the monthly Smalltown Spotlight newsletter, highlighting updates, wins, and team achievements

• Supports internal alignment through consistent communication and storytelling

Events & Brand Experience

• Plans and executes grand openings, community events, and internal initiatives

• Oversees branded materials, signage, and promotional assets

• Enhances local presence through community engagement efforts

What We’re Looking For

• Experience in marketing, growth, or brand leadership

• Strong understanding of digital marketing (ads, SEO, analytics)

• Ability to manage vendors and hold them accountable

• Organized, self-driven, and results-oriented

• Strong communication and creative thinking skills

Bonus:

• Experience with video, podcasting, or content creation

• Healthcare or dental marketing background

• Familiarity with AI tools in marketing

Compensation & Benefits

• Salary: $75,000 – $95,000 (based on experience)

• Performance-based bonuses tied to growth

• Leadership opportunity in a rapidly growing company

Why Smalltown Dental

• High-growth organization with strong leadership

• Opportunity to build and shape the marketing function

• Direct impact on company expansion

• Collaborative, team-focused culture

Smalltown Dental

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Marketing Director