POSITION

Working collaboratively with the Deputy Director (DD) and the Garden’s marketing consultant, the Social Media & Communications Assistant (SMCA) is responsible for planning thematic content for Garden’s social media and Garden Bridge e-newsletter that aligns with the Garden’s strategic goals, boosts online engagement, and increases conversion of followers to visitors, members, and donors. The SMCA maintains the Garden’s digital media calendars and suggests relevant content, hashtags, and imagery to increase relevancy of the Garden’s posts. With the DD, the SMA responds to online comments, direct messages, and reviews as well as updates website and other digital content. The SMA spends 75% of their time on logistics and planning and 25% on collaborative content creation.

RESPONSIBILITIES

Model outstanding customer service and visitor-centric best practices and follow the Garden’s Visitor Experience Quality Standards, including: Interacting with followers and staff warmly and genuinely. Answer online directional and informational questions about the Garden and its offerings while making suggestions for deeper engagement with the Garden.
Collaboratively plan, implement, and maintain weekly, monthly, and seasonal schedules for social media, Garden Bridge e-news, and other digital content calendars.
Assist in creation of content and write copy that embodies the Garden’s mission, voice, and relevancy to the community.
Monitor social media forums and trends to make recommendations that increase the success of the Garden’s digital presence.
Create and maintain a digital engagement dashboard with quantitative summaries and representational qualitative data samples.
Monitor comments and reviews on various platforms including Yelp, Google, and TripAdvisor, summarizing notable feedback, and responding with guidance from the DD.

QUALIFICATIONS:

Comfortable with diverse and sometimes opposing opinions and perspectives
Proficiency in multiple social media platforms (especially Facebook and Instagram)
Interest in nature conservation, plants, ecology, and botanic gardens
Excellent storytelling and writing skills (preferred)
Photography and photo editing skills on a mobile device (preferred)
Familiarity with online marketing strategies and trends (preferred)
Familiarity with Meta Business Suite, Yelp for Business, and Google Business Manager (preferred)
English proficiency required; bilingual skills a plus (especially Spanish or Cantonese)

SCHEDULE:

Estimated 12 hrs/week, ideally in three 4-hour shifts. The schedule is somewhat flexible and may have opportunity for hybrid work in the future.

Physical Demands and Work Environment:

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

Physical Demands: Requires some physical activity: limited lifting and carrying (up to 40 lbs.), walking on uneven gravel paths, moving from place to place which may include standing and/or walking for extended periods of time.
Work Environment: Work is performed in shared indoor and outdoor space in all weather conditions with staff and visitors following applicable health regulations and guidelines.
Equipment: General office equipment, golf cart, two-way radio, and mobile phone.
Schedule: Position requires regular weekday hours. Hours may fluctuate based on seasonal needs.

NOTE TO ALL CANDIDATES

Due to the nature of the Garden’s work, which may include interaction with children, you should expect to undergo and be cleared of an employment background/criminal check if extended an offer for employment. You also may be asked to provide proof of educational degree(s), licenses, credentials, or vaccinations relevant to the position.

Sonoma Botanical Garden is an equal opportunity employer. We value the diversity of individuals and the ideas, perspectives, insights, and values they bring to the workplace.

Sonoma Botanical Garden

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Social Media & Communications Assistant