POSITION SUMMARY:

Develops and implements marketing and communications strategy to promote awareness of South Asia Institute exhibitions and programs and increase audience engagement.

RESPONSIBILITIES:

Communications Coordinator works closely with SAI’s leadership, staff and contractors in alignment with SAI’s mission, vision and values.

Social Media Management

· Create and maintain a relevant communications calendar

· Design and maintain style guides for all PR, social media and print marketing and advertising.

· Collaborate with Exhibitions and Programs staff to create consistent, targeted and impactful digital and print messaging that reflects SAI brand consistently across all platforms including Facebook, Instagram, Twitter, LinkedIn YouTube and other platforms

· Design and edit video content

· Develop evaluation tools to measure social media message impact

Marketing

· Create and implement a marketing/ advertising strategy to increase online engagement, in person attendance, ticket sales, donations and venue rentals including direct outreach to organizations, communities and audiences

· Research and create weekly newsletter to promote exhibitions and programs

· Research and maintain advertising accounts and subscriptions

· Communicate with Community Partners

Website Management

· Update content to reflect current programs and exhibitions

· Maintain general institution information and troubleshoot as necessary

Public Relations and Media

· Draft Press Releases, communicate with Media and journalists

Databases

· Manage and build SAI’s audience databases, including specific databases for media, online groups and other potential audiences and relationships

Other Communications Responsibilities

· Supervise interns, as needed

· Other event related tasks as assigned

EDUCATION & EXPERIENCE: ● Bachelor’s degree preferably in art/ visual communication / creative writing / graphic design is required. ● Previous work experience with communications and marketing is highly desirable.

REQUIRED COMPETENCIES: ● Genuine interest in South Asian art and culture. ● Excellent oral and written communication and interpersonal skills Writing, editing & proofreading, layout & design skills ●MS Office| Google Suite | Constant Contact | Social Media | HooteSuite | Google Analy;cs | Canva | ● Video screening & editing ● Excellent organizational and time management skills with attention to detail ●Ability to prioritize and multitask and create new processes or systems that create efficiencies. ● Ability to work independently on assignments, but also able to work with small teams.

South Asia Institute

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Communications and Marketing Coordinator