Department

Loyalty

Our Company Promise

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Job Description

The Associate CoBrand Portfolio Program Manager leads customer marketing campaigns, strategic initiatives, and communications to drive retail sales, strengthen engagement, and support portfolio growth. They’ll partner cross‑functionally to deliver digital marketing strategies and optimize performance across a high‑visibility, multi‑billion‑dollar product. This role collaborates with internal Teams and external bank partners to execute initiatives that enhance Customer experience and retention. The Associate CoBrand Portfolio Program Manager provides clear performance insights to Leadership and plays a key role in driving revenue and long‑term program success.

Additional Details

The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX headquarters facility during business hours.   
U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.

We’re committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics.

Responsibilities

Oversee customer marketing and campaign strategy and communications to generate net retail sales delivered via key online/digital channels, or other channels such as Cardmember newsletter, partner or call center initiatives, events and direct mail
Monitor and report on campaign key performance indicators (KPIs) and digital metrics to inform strategies, including opt-in rates, site and page traffic, click-through rates, conversion rates, overall funnel analyses, and digital optimization efforts to increase net retail sales
Develop strategies for customer retention and engagement, to monitor, enhance and report KPIs that are unique to a financial services program health such as customer spend, Spend/Cardmember, save rates, month on book lifecycle, attrition, NPS, debit active rate, etc.
Lead creative briefings for promotional campaigns and testing initiatives, delivering strategic business goals, campaign KPIs and relevant legal and partner guidance to creative teams in a clear and concise manner
Support and collaborate on cardmember experiential planning and communications, oversee third-party vendors, create event communications, and engage customers on-site at events
Serve as lead for cardmember servicing
Determine and oversee requests for analytics, customer insights, testing, and competitive tactics to suggest innovative opportunities to leaders for review, input and execution, driving to higher opt-in rates, save rates, net sales and other KPIs
Build relationships with team members at Southwest and issuing bank partners in order to inspire, influence, collaborate, and gain alignment to exceed portfolio goals
Lead strategic portfolio initiatives, in collaboration with internal and external partners, to deliver incremental engagement and net sales for enhanced portfolio growth
Communicate campaign or initiative status and results regularly, or via structured presentations to senior marketing leaders, telling a compelling and relevant story with a well-thought-out point of view, recommendations, poise, and confidence
Partner with financial planning teams to prepare financial business cases, develop forecasts and monitor progress
May perform other job duties as directed by Employee’s Leaders

Knowledge, Skills And Abilities

Knowledge of customer marketing, including online/digital channels such as desktop and mobile marketing, website/ecommerce, social media, as well as direct mail, and/or email marketing
Knowledge of product marketing and marketing strategy
Skilled in developing business cases and building a marketing/strategic plan
Skilled in partner management and relationship-building
Knowledge of financial services and/or the credit card industry
Skilled in communicating effectively by listening intently, questioning appropriately, and articulating clearly in both written and verbal formats
Skilled in strategic thinking with the ability to see the big picture
Skilled in analytics and problem-solving with a focus on KPI and performance management
Ability to gain commitment to shared goals with peers, team, external partner and Marketing department
Ability to demonstrate high emotional intelligence in various situations dealing with both internal and external resources

Education

Required: High School Diploma or GED

Experience

Intermediate level experience, fully functioning broad knowledge in:
- Customer marketing
- Portfolio management
- Digital product marketing, to include online email and/or direct mail

Licensing/Certification

Physical Abilities

Ability to perform work duties from [limited space work station/desk/office area] for extended periods of time
Ability to communicate and interact with others in the English language to meet the demands of the job
Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job

Other Qualifications

Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines
Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986
Must be at least 18 years of age
Must be able to comply with Company attendance standards as described in established guidelines

Pay & Benefits

Competitive market salary from $81,200 per year to $90,200 per year* depending on qualifications and experience. For eligible Leadership and individual contributor roles, additional bonus opportunities are available and awarded at the discretion of the Company.

Benefits You’ll Love

Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too)
Southwest will help fund your Retirement Savings Plan, which includes a dollar for-dollar 401(k) Company match contribution of up to 9.3% of your eligible earnings**
Potential for annual profit-sharing contribution in the Southwest Retirement Savings Plan—when Southwest profits, you profit***
Competitive health insurance for you and your eligible dependents
Southwest offers health plan coverage options that start from the very first day of employment. You'll have 30 days to select and enroll in your health plan, and coverage will be retroactively available to your first day of employment.
Explore more benefits you’ll love: https://careers.southwestair.com/benefits
Pay amount doesn’t guarantee employment for any particular period. **401(k) Company match contributions are subject to the plan’s vesting schedule. Match contributions may vary based on the position. *** Profit-sharing contributions are subject to the Retirement Savings Plan vesting schedule and are made at the discretion of the Company.

Southwest Airlines is an Equal Opportunity Employer.

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Job Posting End Date

05/27/2026

Southwest Airlines

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Assoc CoBrand Portfolio Program Manager