Position: Marketing & Business Development Coordinator

Reports to: Vice President of Business Development

Employment Type: Consideration for both Full-time and Part-time

About Spectrum Media Solutions:

Spectrum Media Solutions is a full-service digital agency based in Downtown Roanoke, Virginia. We collaborate with mission-driven organizations, crafting enterprise websites and custom-built technology tools to help them achieve their goals.

Position Overview:

As a Marketing & Business Development Coordinator, you'll play a vital support role in our integrated approach to business development and marketing. Your responsibilities include qualifying and nurturing leads, positioning the company uniquely, producing high-quality content, and providing administrative support to the Marketing & Business Development team.

Specific Responsibilities:

Content Marketing:

Create, review, and revise marketing & business development materials.
Ensure content aligns with the company's brand voice.
Manage content publishing calendars and monitor key metrics.

Business Development Support:

Qualify inbound leads.
Conduct background research for proposals and pitches.
Assist with proposal creation, editing, and drafting.
Keep CRM, RFP Calendar, and other platforms up to date.

Social Media Marketing:

Generate engaging digital content.
Manage social media calendar and conduct social listening.

Email Marketing:

Assist with newsletter production, landing pages, and email campaigns.
Manage lists and marketing automation.

Event Marketing:

Plan and organize conferences and webinars.
Manage sponsorships, budgets, and overall presence at industry events.

Project Coordination:

Serve as a substitute project manager when needed.

Website Support:

Interview internal subject matter experts for case studies.
Write, edit, and promote the company's blog.
Assist with content production and curation for the website.

Required Skills/Experience:

College graduate or 3 to 5 years' relevant experience.
Excellent writing ability.
Strong knowledge of social media.
Ability to multitask, prioritize, and work independently.
Other Duties As Assigned

Nice-to-haves:

Previous marketing experience.
Agency or non-profit experience.
Knowledge of SEO and Google Analytics.
Tools experience (CRM, WordPress, MailChimp, etc.).
Understanding of website strategy, design, and development.
Business development and sales experience.
Event planning and journalism experience.
Graphic design experience.

An EEO employer.

How to Apply:

Please send a resume accompanied by a letter of interest to wnelms@spectrummediasolutions.com

Spectrum Media Solutions

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Marketing & Business Development Coordinator