Job Details

Description

JOB DESCRIPTION

Job Title

Community Outreach Specialist

Flsa Status

Exempt

Job Status

Full Time

LOCATION:

Regional HQ Office

Reports To

Senior Vice President of Marketing

DIRECT / IN-DIRECT REPORTS (Title)

None

Effective / Revision Date

6/28/2026

Position Overview

The Community Outreach Specialist is responsible for maintaining and enhancing Spotless Brands' reputation by proactively managing online reviews and location listings across the Cobblestone, Flagship, Okie Auto Wash, and Ultimate Shine portfolios. This role requires a strategic thinker with strong communication skills, a customer-centric mindset, and a passion for building positive stakeholder relationships. The Specialist collaborates closely with cross-functional teams — specifically Operations and Marketing — to ensure alignment with overall brand objectives and values.

Essential Functions (Other Duties As Assigned)

Build, manage, and maintain a positive online presence and reputation for Spotless Brands and its portfolio of brands
Monitor, analyze, and control online content and activity across multiple channels including search engines, blogs, communities, and consumer forums
Implement a comprehensive strategy to engage with online audiences and in-location customers to maximize positive content and minimize the impact of negative content
Reach out to dissatisfied customers to address concerns and manage negative reviews proactively
Be both reactive and proactive within an authentic brand voice to cultivate loyal customers and amplify online advocates
Create, proofread, and edit copy for various reputation channels, ensuring consistent voice across all brands
Develop canned and customized response templates for site and district managers to use when internally managing negative reviews or customer situations
Establish processes, procedures, and standards that drive positive reviews, engagement, and protect against reputational risk
Own and maintain accurate business listings across all platforms — Google Business Profile, Apple Maps, Bing, Yelp, and others — for all Spotless Brands locations
Audit listings regularly for accuracy of address, hours, phone numbers, photos, and services
Manage new location setup and deactivation of closed sites across all listing platforms
Coordinate with Operations and Marketing on hours changes, grand openings, and temporary closures
Support new site openings by ensuring listings and review profiles are live and accurate prior to launch
Coordinate monthly reviews and reporting of online content, ratings, and reputation performance
Analyze online statistics and trends by site, rating, and keyword to identify ongoing patterns and potential mitigation solutions
Deliver regular reporting on ratings performance, review sentiment, response rates, and listing health across all locations
Assist with search engine management and monitor what customers are searching for and saying to inform strategy

Education And Experience

Bachelor's degree in Marketing, Communications, or a related field, required
Minimum 2 years of proven experience in reputation management, community outreach, or a similar role, required
Experience in multi-unit retail, hospitality, or service industry, preferred
Hands-on experience with Google Business Profile and third-party review platforms, required
Familiarity with listings management tools (Yext, Rio SEO, Birdeye, or similar), preferred
Retail experience, preferred

Knowledge, Skills, And Abilities

Firm grasp of reputation management platforms, local SEO, social media, and ratings and review ecosystems
Strong customer service orientation with an outgoing, solutions-focused personality
Excellent written and verbal communication skills, including outstanding copywriting and proofreading abilities
Critical thinker with strong problem-solving and research proficiencies
Must be a self-starter who can independently move projects forward, prioritize tasks, and meet deadlines
Strong attention to detail with the ability to manage listings and workflows across 200+ locations
Ability to pinpoint problems and develop creative, practical solutions

Physical Requirements

Must be able to remain in a stationary position at least 50% of the time
Travel requirements less than 10%

This job description in no way states or implies that these are the only duties to be performed by the employee(s) in this position. Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.

All duties and responsibilities are essential job functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbent(s) will possess the skills, aptitudes, and abilities to perform each duty proficiently. The requirements listed in this document are the minimum levels of knowledge, skills, and abilities.

Spotless Brands and its subsidiaries comply with federal and state disability laws and make reasonable accommodation for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or recruitment process, please contact the Human Resources department and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Human Resources team will respond to your email promptly.

Spotless Brands and its affiliate brands are Equal Employment Opportunity (EEO) employers. Spotless Brands invites all qualified interested applicants to apply for career opportunities. It is the policy of the company to provide equal opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran, disabled status or any other protected group status as defined by and subject to applicable federal, state and local laws. We use E-Verify to check employment eligibility: https://www.everify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf and https://www.e-verify.gov/sites/default/files/everify/posters/IER_RightToWorkPoster%20Eng_Es.pdf

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