As a Marketing Coordinator, your primary responsibility is to drive traffic and sales for Eton Chagrin Blvd by developing and executing effective marketing strategies. This involves event planning and coordination, social media management, and promoting awareness of the property to increase its overall value.

Additionally, you will be expected to maintain strong tenant relations and maintain a strategic perspective of the entire property to ensure its success. This includes working closely with the VP of Marketing & Communications to contribute to the strategic planning process, managing budgets, coordinating advertising and promotions, overseeing visual merchandising and décor, and handling media outreach and community relations for Stark Enterprises on company-wide initiatives and programs connected to our commercial and residential portfolio.

Overall, you will play a vital role in ensuring that Eton Chagrin Blvd remains a popular and successful shopping destination, while also building strong relationships with tenants and the wider community. This will require a combination of strong marketing skills, strategic thinking, and excellent organizational and communication abilities.

Responsibilities

Developing and implementing marketing and communication campaigns and strategies with retail and office tenants and monitoring their success
Serving as the primary point of contact for Marketing at Eton Chagrin Blvd for tenant relations, social media management, and event operations, while working closely with management team members who provide support in coordination and implementation
Executing sales and sponsorship concepts and on-site delivery of programs to generate traffic and non-traditional revenue
Working hand in hand with VP of Marketing at Stark Enterprises on companywide projects, organizational research, and coordination of tasks for the portfolio of commercial and residential programs and needs
Assisting with implementation of marketing programs, executing community-based and retailer programs, and community relations
Publishing content and monitoring the social media pages for Eton Chagrin Blvd
Assisting in the execution of corporate-developed marketing initiatives
Determining strategic communications campaigns that will help further the success of Eton Chagrin Blvd
Overseeing the creation of marketing and communications collateral to ensure that it is consistent with the organization's brand, including property signage, website copy, and more
Writing and delivering an internal newsletter on a monthly basis
Writing and delivering press releases and media alerts for external media channels and partners for Eton Chagrin Blvd
Representing the organization at events for Eton Chagrin Blvd
Reaching out to influencers, media, and beyond in order to arrange story placement for Eton Chagrin Blvd
Managing Eton Chagrin Blvd's social media pages by posting, replying, and connecting with tenants on content and guests

Qualifications

3+ years of prior experience working in a marketing or communications role
Proven success in designing and executing marketing and communications strategies and campaigns
Up to date on industry trends and able to stay ahead of the curve
Excellent organizational and project management skills and the ability to meet deadlines
Must be able to think analytically and strategically
Capable of working well as part of a team as well as independently
Great multitasker and capable of simultaneously managing multiple projects with different deadlines
Excellent written and verbal communication skills

Stark Enterprises

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Marketing Coordinator