Job Posting Title

Content Marketing Specialist

Agency

160 DEPARTMENT OF COMMERCE

Supervisory Organization

Department of Commerce

Job Posting End Date

Refer to the date listed at the top of this posting, if available. Continuous if date is blank.

Note: Applications will be accepted until 11:59 PM on the day prior to the posting end date above.

Estimated Appointment End Date (Continuous if Blank)

Full/Part-Time

Full time

Job Type

Regular

Compensation

Compensation: $65,000 - $75,000

Job Description

The Oklahoma Department of Commerce is the State economic development office. Our mission is to cultivate an environment where businesses and communities can grow and thrive. We are a trusted government agency that partners with businesses and communities for strategic and sustainable growth and success, moving Oklahoma forward to becoming a top-ten state.

The Oklahoma Department of Commerce seeks to fill a Content Marketing Specialist position. This position is a full-time position in the state government. Oklahoma Department of Commerce offers a comprehensive benefits package, including a generous benefit allowance to offset the cost of insurance premiums for employees and their eligible dependents. For more information about the benefit allowance, visit the Oklahoma State Benefits Overview. The annual salary for this position is up to $75,000 based on education and experience.

Qualified applicants must submit a cover letter, resume, and a list of references.

Basic Purpose

The Marketing & Communications Team at the Oklahoma Department of Commerce provides full-service marketing and communications solutions for internal clients and external partner organizations. We focus on supporting in-state programs and services such as the Main Street program, Oklahoma Film + Music, and local economic development partnerships. Additionally, our team works hand in hand with the Economic Development, Growth & Expansion (EDGE) team to provide information to companies looking to expand or open new operations in Oklahoma, as well as to run lead-nurture campaigns for new and existing company contacts.

The Marketing & Communications team currently consists of a division director, project manager, graphic designer, technology and email manager, and multimedia specialist.

Objectives Of This Role

Serve as a lead storyteller for the state, crafting compelling narratives that showcase Oklahoma’s unique competitive advantages and the diverse opportunities available to both residents and businesses.
Create content that helps position Oklahoma as a premier location for new jobs and investment
Create strong messaging promoting Commerce's programs and efforts, and how they positively impact Oklahomans and our communities
Grow audiences and increase engagement for existing audiences with high-quality content

Typical Functions

Editorial & Content Development

Marketing Collateral: Write and develop high-quality content for a wide range of print and digital assets, including brochures and promotional materials about Commerce’s programs and Oklahoma’s industries and business advantages.
Newsletters: Identify and write content for monthly and quarterly newsletters for multiple audiences (Oklahomans, Oklahoma communities, out-of-state businesses, etc.)
Quality Control: Uphold high standards for quality, attention to detail, and brand consistency across all deliverables

Campaign Management & Optimization

Lead Nurture Programs: Develop and manage email lead nurture campaigns from inception to execution. Regularly analyze campaign data (open rates, click rates, etc.) to identify trends and implement adjustments that improve engagement and conversion outcomes.
Data-Driven Insights: Utilize analytics tools to glean actionable insights, improving content performance, adjusting messaging, timing, and other tactics as needed.

Website & Digital Infrastructure

Web Content Management: Partner with agency leadership, team, and clients to review, update, and refine website copy. Take an active role in implementing these changes to ensure the site remains current and user-friendly.
Experience with WordPress is preferred but not required.

Collaboration & Support

Social Media Coordination: Work alongside the internal team to draft and post content for social media accounts, ensuring all posts align with broader agency objectives and active campaigns.
Cross-division Communication Strategy: Directly collaborate with agency departments as needed to ensure communication goals are met

Knowledge, Skills, Abilities And Competencies

The ideal candidates will be proactive, ambitious, self-starters with a positive attitude. They must also be able to multitask in a deadline-driven environment and be adaptable to same-day turnarounds and changing priorities.
Qualified candidates must have exceptional communication, organizational, and writing skills. The position requires the ability to think creatively and proactively.
Successful candidates must be able to work both independently and in a group setting.

Education And Experience

Requires a bachelor's degree in marketing, communications, journalism, business, or a related field with a minimum of 3 years of full-time, professional experience in content management and copywriting.
While internships are valued, they will not be considered toward the three-year professional experience minimum.

Equal Opportunity Employment

The State of Oklahoma is an equal opportunity employer and does not discriminate on the basis of genetic information, race, religion, color, sex, age, national origin, or disability.

Current active State of Oklahoma employees must apply for open positions internally through the Workday Jobs Hub.

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Agency Contact

State of Oklahoma

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Content Marketing Specialist