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Communications Manager

Department of Tourist Development

Communications Division

Nashville, TN

Starting Salary $60,000 - $70,000 Based on Experience

Closing Date: 8/12/2024

This position is eligible for remote work (Work from Home 2 days; Required 3 days in Nashville Office).

Who We Are And What We Do

At the Tennessee Department of Tourist Development (TDTD), our mission is to increase the state's economic viability and support tourism growth in all 95 counties by inspiring travel. Reporting to the Communications Director, this position is integral to the development and execution of public relations activities that generate earned media and strengthen Tennessee's position as a world-class travel destination.

Benefits

Be part of a dynamic team that creates award-winning digital marketing campaigns.

Eligible for Remote Work (Work from Home 2 days; Required 3 days in Nashville office)

Health, Vision, and Dental insurance plans; flexible savings plan; hybrid pension; 401k and 457 plans

12 paid state holidays plus earned annual leave

Work in a fast-paced, always-evolving environment

Interact with partners and key decision-makers across the state

How You Make a Difference In This Role

The Communication Manager collaborates with TDTD and Tennessee tourism partners on media relations and industry communications. This position will write and create content for various channels including press releases, industry newsletters, multimedia presentations, digital media, and other media collateral as needed. The ideal candidate is:

a team player with strong written and oral communication skills
fluent in AP style
detail-oriented
adept at multi-tasking in a dynamic, deadline-driven environment

Job Overview

Additional responsibilities include hosting media representatives in-state, itinerary development for media and influencers, attending trade conferences and meetings, and coordinating special events and missions. The role requires up to 25% travel including multi-day trips, both in and out-of-state, with some weekend commitments.

Key Responsibilities

Corporate Communications

Lead industry communications, responsible for consistent and compelling content in industry e-newsletter, social channels and industry website (industry.TNvacation.com).
Seek opportunities to increase visibility of executives through owned platforms and thought leadership.
Become an expert in the team's presentation library and support industry speaking engagements with content development and talking points.
Manage digital footprint for media and industry-facing channels, including press website and social media. Recommend and implement best practices to ensure tools extend reach and create efficiencies where possible.
Assist TDTD teams and drive communications for priority initiatives. This includes recommending appropriate channels, timing and assisting in the creation of written material when needed.

Domestic Media Relations

Cultivate relationships with U.S. based media, understand trends and supply story ideas through proactive outreach.
Drive communications including the development and implementation of PR plans for priority initiatives such as Tennessee Music Pathways, Tennessee Sports Hall of Fame and others as needed.
Oversee visiting journalist program for domestic media, influencers and content creators who seek to explore Tennessee firsthand. Vet media, develop itineraries and manage logistics for individual and group familiarization tours.
Coordinate special projects including events and campaigns which seek to elevate the state's relationships with national travel writers and generate earned coverage.
Generate external communications including press releases, proactive pitches and timely responses to media inquiries.
Develop annual editorial calendar to inform pitching and story opportunities.
Utilizing Cision, manage key media lists and monthly reporting of domestic media impressions.

Required Experience

Experience: 3+ years of public relations or communications experience.
Experience working with digital tools (Microsoft Outlook, Office Suite, Asana, etc.) is preferred.
Demonstrated ability to develop strong media relationships.

Required Skills

Clear communicator with a flexible and positive attitude.
Excellent writing skills with fluency in Associated Press style and experience writing for news and/or publications.
Strong conversational skills to effectively tell Tennessee's stories through pitching, media appointments, conferences and missions.
Self-starter with ability to multi-task in a dynamic and deadline-driven environment.
Strong project management skills with high attention to detail.
Experience in media relations or journalism and strong understanding of current media trends.
Comfort utilizing metrics to measure communication effectiveness.

Minimum Qualifications

Education: Bachelor's degree in; Communications, Public Relations, Journalism or related field.

Pursuant to the State of Tennessee's Workplace Discrimination and Harassment policy, the State is firmly committed to the principle of fair and equal employment opportunities for its citizens and strives to protect the rights and opportunities of all people to seek, obtain, and hold employment without being subjected to illegal discrimination and harassment in the workplace. It is the State's policy to provide an environment free of discrimination and harassment of an individual because of that person's race, color, national origin, age (40 and over), sex, pregnancy, religion, creed, disability, veteran's status or any other category protected by state and/or federal civil rights laws.

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