Join Steakking
recruitment

Social Media Manager

By jonathan glover on January 20, 2022

We are a new F&B company with 5 existing gourmet retail stores, 2 online stores, a large restaurant/event space, 3 more retail stores breaking ground this year plus a multiple location restaurant concept opening in late 2022. We are a young, energetic and savvy team of 60 individuals that have big plans for the future. We are looking for a creative and hard-working social media/marketing professional to steer our ship in terms of website, social media and PR content plus Creative Direction.

Your specific target is to make the brand look as cool $#@! in the local market place and help turn it into a big business within 3 years (30+ stores 300+ employees)

You will be working directly with the founder & CEO plus a small team in our marketing & events department. You will be as hands-on as possible and be ready for the upcoming challenges that a rapidly expanding business will throw at you.

Your role and responsibilities (not limited to)

Manage & drive all social media strategy and content across all digital platforms with content and imagery in both English & Cantonese.
Oversee & curate a weekly Newsletter with copywriting & imagery that keeps to the Steak King Brand and is attractive to both Western and Chinese audiences – using Klaviyo marketing system
To manage photo / video library for social media and marketing campaigns
Create and manage a monthly social media calendar that is linked to events, products and seasonal offers for online store, retail shops and events
To manage social media marketing campaigns from start to finish, in-store & online, and to execute them via the appropriate communication channels with event and retail store managers
Help Translate marketing messages from English to Cantonese in language that fits the brand and target audience.
Measure and report performance of all digital and in-store marketing campaigns on a monthly basis including setting budgets for social media spend and return on investment on each campaign
To assist in the curating of products and promotions on the Steak King online shop , including set-up and design needs in time for launch
To manage the graphic design team, ensuring they have detailed design briefs for new product, promotions and social media campaigns
To manage all digital platform content to ensure they are up to date across the group, these include but are not limited to , Facebook, Instagram, LinkedIn Google, OpenRice, TripAdvisor & the Steak King Website
Identify target audiences and develop marketing plans with specific campaigns objectives across different selling channels
Analyze customer insights and data (including from Shopify Online Store Platform) provide business recommendations to build brand awareness and grow market share

We are looking for a candidate that is equally comfortable in both local and western markets, can communicate fluently in English & Cantonese and is as ambitious as we are. He/she must be flexible in their attitude able to work under pressure and independently.

We will offer a salary in the range of HK$ 20-30K(neg) plus a bonus scheme

The role is based in Wong Chuk Hang (100 meters from MTR station) email in strictest confidence to jonathan@gsa-asia for a simple chat over a cup of coffee to see if there is a potential fit.

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