The Role

As a core member of the marketing team, you'll own both the narrative and the execution of our growth strategy — spanning thought leadership at the top of the funnel through to the operational mechanics of demand generation. We're looking for someone who will lean into marketing automation to scale demand generation and apply AI in day-to-day marketing operations to maximize efficiency and impact.

Core Responsibilities

Content & Thought Leadership

Executive Presence: Manage LinkedIn strategy for founders and executives to establish the company as a thought leader in AI and Ad-Tech.
Multimedia & Editorial: Launch and manage a podcast for prospects; oversee the creation of industry insight reports, white papers, and long-form blog content (leveraging AI to accelerate drafting and scale output).
Newsletter Management: Curate and distribute a regular network newsletter to engage our ecosystem.

Demand Generation & Sales Enablement

Outbound Strategy: Develop high-converting SDR talk tracks, cold call scripts, and automated email sequences to fuel the sales pipeline.
Campaign Management: Execute targeted paid demand generation campaigns including ICP-based LinkedIn targeting, direct marketing, AI powered sales dialers, and organic social programs to drive MQLs.
Agile Messaging: Segment audiences and tailor messaging to drive impact across industry verticals such as Health & wellness, Fitness, Home Improvement, Real Estate, Tutoring.
Expansion: Create renewal and upsell collateral to support Customer Success in driving account growth and deeper wallet share.

Marketing Operations & Automation

Attribution & Scoring: Own marketing attribution and lead scoring models to optimize the MQL-to-SQL handoff.
AI-First Workflow: Build and iterate on AI-driven workflows that automate repetitive marketing tasks, from content production to campaign execution.
Data-Driven Strategy: Synthesize performance data to optimize campaigns, tying operational metrics directly to revenue outcomes.

Requirements

Experience: 8–10 years in Product Marketing, preferably within a B2B SaaS environment.
Agility: A versatile product marketer comfortable segmenting audiences and tailoring messaging to drive measurable impact.
Automation Mindset: Eager to scale demand generation through marketing automation and apply AI to everyday marketing operations.
Automation Tools: Experience building marketing and operational workflows in tools like n8n, Zapier, or Make is a strong plus.
A Strategic Generalist: Background that blends product, strategy, and operations, that allows to align technology deployments with broader business and sales objectives.
Startup DNA: Comfortable navigating ambiguity, owning projects end to end, and wearing multiple hats.

Benefits:

🩺 Comprehensive benefits
Medical Insurance
Dental Insurance
Vision Insurance
🏖️ Unlimited PTO
🚅 Commuter benefits
📈 401(k) with company match
🍽️ In-office Lunch Credits
😎 Summer Fridays
💻 Hybrid (2 days per week in New York office)

Compensation: Our salary ranges are based on paying competitively for our company’s size and industry, and are one part of the total compensation package that also includes benefits and perks. The expected total compensation range for this role is $200,000 - $225,000, commensurate with experience.

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Product Marketing Manager