Overview

The Marketing Writer develops compelling content for a variety of digital and print channels that supports brand awareness, engagement, and business objectives. This role collaborates with marketing and business partners to create clear, effective messaging, maintain consistency with brand standards, and ensure marketing materials are accurate, high-quality, and aligned with organizational goals.

Job Duties

Develops and maintains brand narratives, messaging frameworks, and storytelling content that support the Sun Communities and Sun Outdoors brands and enhance audience engagement. (Essential)
Writes clear, original, and persuasive content across digital, print, and internal channels, ensuring alignment with brand guidelines, brand tone, and AP style. (Essential)
Creates and optimizes content for both traditional search engines and AI-powered search experiences by incorporating search engine optimization (SEO), generative engine optimization (GEO), structured content, and audience-focused messaging. (Essential)
Writes user experience (UX) content, including navigation, calls to action (CTA), forms, booking and leasing workflows, error messages, and confirmation messaging to support customer engagement and conversion objectives.
Collaborates with Brand & Creative, Digital Marketing, MarTech, Marketing Business Partners, and other stakeholders to align content strategy with editorial and marketing calendars.
Conducts research and interviews with residents, guests, team members, vendors, and other stakeholders to obtain information for content development and storytelling initiatives.
Assists in coordinating content development efforts across multiple projects and marketing initiatives while managing competing priorities and deadlines.
Provides content direction, feedback, and editorial guidance to freelance writers, agencies, and external content contributors to ensure consistency with brand standards.
Utilizes AI-powered writing, research, and content optimization tools to support content creation while applying sound editorial judgment, factchecking, and quality standards.
Analyzes content performance metrics, including search visibility, engagement, and conversion data, and uses insights to recommend and implement content improvements.
Develops and maintains marketing content within internal communication platforms, content management systems, and other designated channels.
Other duties as assigned.

Requirements

Bachelor's Degree in Journalism, Communications, Marketing, Advertising, English, or related field (Required)
5 years in experience in professional writing, content marketing, copywriting, journalism, or related field (Required)
Must have a valid driver's license
Strong writing and copywriting skills with the ability to create clear, compelling content across digital and print channels
Demonstrated storytelling and conversion-focused copywriting abilities, supported by a portfolio showcasing a variety of content formats and audiences
Knowledge of SEO and GEO best practices, including how content earns visibility and citations in generative and answer-based search experiences
Ability to write UX and product copy, including microcopy, calls to action, and conversion-focused user journeys in partnership with design and digital teams
Exceptional grammar, editing, and proofreading skills, with advanced knowledge of AP style and brand voice development
Proficiency in using AI writing and research tools while maintaining strong editorial judgment, accuracy, quality, and brand consistency
Ability to manage multiple projects, deadlines, and stakeholder priorities in a fast-paced, multi-brand environment
Strong interpersonal, interviewing, and communication skills with the ability to translate insights into audience-focused content
Experience creating content strategies that support customer engagement, brand awareness, and business objectives
Knowledge of distributed, multi-unit, or portfolio-based businesses, including real estate, hospitality, travel, or similar industries preferred

Benefits

At Sun Communities, you will be part of an industry-leading organization where you will be challenged, inspired, rewarded and transformed. We place a high priority on our team members, and this is a big part of what sets us apart. We will ask you to give us your very best every day, and will challenge you with interesting work, stretch assignments, a collaborative and supportive work environment and plenty of learning and growth. In exchange, we will reward you with great pay, advancement opportunities, paid time off, great benefits, and flexibility.

Comprehensive Medical and Prescription coverage with 4 plan options so you can choose the plan that best meets the needs of you and your family
Comprehensive Dental and Vision Plans
On-Site Fitness Center
Voluntary Health and Dependent Care Reimbursement Accounts
Life, Accidental Death & Dismemberment Insurance and Dependent Life
Short and Long-Term Disability Coverage
401(k) Plan with Sun matching contribution
Employee Assistance Program
Identity Theft Insurance
Legal Assistance Plan
Pet Insurance
Tuition Reimbursement program providing financial support to team members who further their formal education
Vacation RV Site Discounts for team members when visiting Sun resorts across the nation
Team Member Perks & Discounts program with hundreds of discounts on things like travel, merchandise, mobile phone service, and more
Up to six weeks of paid parental leave for the birth of a child, adoption, or placement of a child
Paid Time Off including ten holidays, vacation, personal, sick time, bereavement and pay for jury duty

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Marketing Writer