Swoon is actively seeking a DemandGen Specialist to join the team!

THIS IS A PART-TIME ROLE THAT WILL BE 20 HOURS A WEEK!

What your day-to-day will look like?

Audit, rebuild, and optimize HubSpot (lifecycle stages, lead scoring, workflows, attribution tracking, dashboards) to create a clean, measurable marketing-to-sales funnel.
Design, launch, and continuously optimize multi-touch outbound sequences in Apollo (email + LinkedIn), including segmentation, personalization, and A/B testing to drive qualified discovery meetings.
Implement and manage email deliverability infrastructure (domain warming, SPF/DKIM/DMARC, inbox rotation, bounce monitoring) to protect sender reputation and improve reply rates.
Build and manage top-of-funnel programs including programmatic SEO landing pages, nurture workflows, bi-weekly newsletter distribution, and developer-focused content operations.
Plan, launch, and optimize paid acquisition campaigns (Google Ads and LinkedIn Ads), managing budget allocation and reporting on CPL, CPC, and demo conversion performance.
Monitor developer communities (e.g., DevOps/SRE forums, Discord, Reddit, GitHub) to identify engagement opportunities, coordinate founder responses, and surface sponsorship/event opportunities.
Own marketing-to-sales alignment by defining MQL criteria, briefing SDRs weekly on high-priority accounts and intent signals, ensuring clean lead routing, and reporting on meetings booked, show rates, and overall pipeline performance.

What’s Required? / Technical Skills

3+ years in B2B SaaS demand generation or marketing operations, ideally within developer tools, infrastructure, observability, or DevOps-focused products targeting technical buyers.
Deep hands-on HubSpot expertise — ability to build workflows, lifecycle stages, lead scoring models, attribution tracking, reporting dashboards, and manage full-funnel automation without external support.
Experience with Apollo (or similar outbound sequencing tools) — proven ability to build multi-touch email + LinkedIn sequences that generate replies and meetings from technical personas (SRE, DevOps, VP Engineering, CTO).
Strong understanding of email deliverability best practices, including SPF/DKIM/DMARC setup, domain warming, inbox rotation, sender reputation management, and bounce monitoring.
Paid acquisition experience, including Google Ads and LinkedIn Ads campaign setup, budget management, A/B testing, and performance optimization focused on demo requests and pipeline creation.
Startup operator mindset — comfortable building demand gen systems from scratch in a lean environment, operating autonomously without a marketing team, and working directly with founders.
Ability to write credibly for a technical audience, with working familiarity of DevOps/SRE/observability concepts (e.g., logs, OpenTelemetry, infrastructure tooling) to create messaging that resonates with engineering leadership.

Things you should know!

Job Title: DemandGen Specialist

Contract Role – 6-12 month contract with possibility to turn permanent

Remote – Must reside in the United States

On-Site -- Monday – Friday

Hours – 20 hours a week – Flexible schedule – we care more about output, not hours

Hourly Rate - $65.00 - $75.00 an hour

Work Authorization – Must be a US Citizen or Permanent Resident – C2C, C2H, and Sponsorship are NOT available

What’s Next?

Apply Now!

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