Our client is seeking an Email Marketing Specialist to support the execution of digital marketing campaigns, email communications, and event marketing initiatives.

Key Responsibilities

Design, code, and launch responsive HTML emails, newsletters, event invitations, and other digital marketing communications.
Maintain and update email templates, audience lists, and campaign assets within Eloqua or a similar marketing automation platform.
Build and manage online event registration pages, invitation workflows, and attendee communications using Cvent or comparable event management software.
Execute quality assurance testing to verify formatting, links, personalization, dynamic content, accessibility, and rendering across devices and email clients.
Diagnose and resolve HTML, CSS, and email rendering issues to ensure optimal campaign performance.
Collaborate with marketing, design, and internal business teams to transform campaign concepts into polished digital experiences.
Coordinate multiple email and event marketing initiatives simultaneously while meeting project deadlines and maintaining accuracy.
Analyze campaign performance, apply email marketing best practices, and recommend enhancements to improve engagement and operational efficiency.

Qualifications

Bachelor's degree in Marketing, Communications, Digital Media, Computer Science, or a related discipline.
Minimum of 5 years of experience supporting email marketing, digital campaign production, or marketing operations.
Advanced proficiency in HTML and CSS with demonstrated experience creating responsive email templates.
Experience working with marketing automation platforms such as Eloqua, Marketo, HubSpot, or Salesforce Marketing Cloud, as well as event management systems such as Cvent.
Strong proficiency in Microsoft Office, including Excel and PowerPoint, with exceptional organizational and project coordination skills.

Taylor Hodson Staffing

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Email Marketing Specialist