Our client, one of the world's largest Scientific Organizations in the world, is looking to add a Marketing Specialist to join their Communications Division. The Communications Division manages several revenue-generating programs. These include expo sponsorships, lead generation products, recruitment advertising (job board and display), native advertising, and custom publishing. The specific group this person will be joining is responsible for selling and marketing all advertising products and promoting our client's brand to organizations around the world.

Position Summary

The Marketing Specialist supports the marketing, logistics and production of webinars, expo partnerships, and other virtual events and lead generation products including white papers, e-books, quizzes, and surveys. In addition to production responsibilities, this role includes reporting key metrics to stakeholders, assisting with marketing efforts to promote lead generation products to advertisers, supporting advertising sales representatives, and managing digital advertising across their online platforms.

Please note this role is a long term w2 contract (1+ year(s) expected). (No C2C arrangements)
Candidates are required to be legally authorized to work in the US without a sponsoring employer indefinitely. At this time, we can only accept US Citizens, GC holders, GC EAD.
Fully remote role, but to be considered you must currently reside within the continental United States.

Responsibilities

Work with webinar technology vendors and sponsors from kickoff through planning and post-campaign wrap-up for virtual and in-person events for over 50+ events.
Serve as a primary contact to answer questions and resolve issues.
Monitor campaign performance and provide timely wrap-up reports to clients and the sales team.
Maintain and coordinate the annual calendar of upcoming campaigns for webinars and other lead generation products.
Ensure the calendar includes key performance indicators (KPIs), campaign status, and updates in the project management tool Asana.
Collaborate with internal and external designers to produce branded assets such as emails, ads, and online banners.
Prepare marketing collateral including emails and landing pages using HTML and our marketing automation platform.
Work with external agency on social campaigns that drive site traffic and conversions.
Collaborate and monitor campaign performance and creative creation.
Work with the revenue marketing team to support lead generation and digital-focused revenue marketing campaigns.
Create and update sales collateral including the online media kit, promotional emails and assets.
Support content marketing efforts in maintaining online media kit, uploading content and case studies and manage newsletter campaigns.
Work with the revenue marketing team on expo marketing collateral, campaigns and website content.
Work with the ad ops team on campaign activations and reporting.
Support marketing and sales team on reporting, client requests and research as needed.
Lead the campaign development and execution of expo partnerships.
Coordinate logistics and timelines with internal teams and external partners to ensure successful delivery of expo-related campaigns.
Support sponsor onboarding and activation, including pre-event promotion, onsite branding, lead capture, and post-event reporting.
Collaborate with events, sales and marketing teams to ensure alignment and event goals are pacing.

Required Experience:

2-5 years’ experience required
College degree or equivalent relevant experience
Has excellent organizational skills and client-facing experience
Familiarity with HTML (you won't be coding)
Familiarity with WordPress, and marketing automation tools, with Eloqua preferred
Experience with graphic design software, including Adobe Creative Suite (Plus)
Strong attention to detail and excellent written and verbal communication skills
Ability to manage multiple projects and meet tight deadlines
Proven ability to build strong relationships with clients and sales teams
Travel to shows may be required.(4-5 times per year- domestic)
Webinar Production Experience (Plus)
Experience building landing pages, email automation, banner ads, etc. for webinars and/ or events.

Tential Solutions

New Jobs

Marketing Specialist