Product Marketing Specialist - Content Marketing Writer

Location: Riverwoods, IL or Kennesaw, GA (Hybrid)

Pay Rate: $20 - $23/hour

Duration: 18 months, with potential to extend and/or convert

Job Description

Develop strategic marketing content to support demand generation, customer engagement, retention, and revenue growth. Create digital advertising copy, landing pages, email campaigns, newsletters, blog posts, and product-focused stories. Conduct subject matter expert interviews and translate complex product, technical, tax, and accounting concepts into clear, engaging content. Manage editorial calendars, coordinate marketing collateral, support product launches and lifecycle campaigns, and track content and email campaign performance.

Education

Degree in Marketing, Communications, Journalism, English, or a related field preferred.

Required Skills

Content marketing, copywriting, and editorial content development
Digital advertising, landing pages, email campaigns, newsletters, and blog content
Marketing content strategy and customer lifecycle marketing
Research-based storytelling and translating complex concepts into accessible content
Editorial calendar management, content scheduling, and proofreading
Microsoft Office Suite: Word, PowerPoint, and Excel

Preferred Skills

Journalism experience and subject matter expert (SME) interviews
Marketing automation platforms, including Pardot
Content management systems (CMS), including Sitecore
Basic HTML
Lifecycle marketing, customer retention, and upsell campaigns
Content and email campaign performance tracking

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