Job Summary:

We are seeking a highly motivated and detail-oriented Marketing Assistant to join our esteemed law firm. In this role, you will be responsible for supporting the marketing team in various activities, with a particular focus on social media development and email blasting. You will play a crucial role in expanding our online presence, engaging with our target audience, and enhancing our firm's brand image. The ideal candidate should possess excellent communication skills, a creative mindset, and a passion for marketing within the legal industry.

Job Functions/Responsibilities include but are not limited to:

Social Media Development:

Create, curate, and schedule engaging content for various social media platforms, including but not limited to Meta, Twitter, LinkedIn, and TikTok.
Monitor and respond to comments, messages, and inquiries on social media channels.
Conduct regular competitor analysis to identify trends, opportunities, and best practices.
Collaborate with the marketing team to develop social media strategies and campaigns aligned with the firm's objectives.

Email Blasting:

Assist in developing email marketing campaigns targeting potential clients, existing clients, and other relevant stakeholders.
Create compelling email templates and newsletters using email marketing software.
Manage email lists and ensure accuracy, segmentation, and compliance with data protection regulations.
Monitor and analyze email campaign performance, including open rates, click-through rates, and conversions.
Continuously optimize email content and design based on industry best practices and recipient feedback.

Marketing Support:

Collaborate with the marketing team to brainstorm and implement creative marketing ideas, both online and offline.
Assist in the production of marketing materials, including brochures, flyers, presentations, and promotional items.
Coordinate firm attendance at networking events and manage RSVP’s.
Express appreciation to referral sources by sending thank you gifts and arranging lunches.
Participate in marking calls with SEO and Google ad firms.
Craft a weekly email newsletter for our current clients.
Maintain and update contact lists for review requests
Help maintain the firm's website content, ensuring it remains up to date and reflects the firm's brand identity.
Coordinate with external vendors and agencies to ensure timely execution of marketing initiatives.
Perform other duties as assigned

Competencies:

Familiarity with social media platforms and their analytics tools (e.g., Meta, Insights, Twitter Analytics).
Proficiency in using email marketing software (e.g., Mailchimp, Constant Contact) and CRM systems.
Strong written and verbal communication skills, with attention to detail.
Ability to think creatively and generate innovative marketing ideas.
Excellent organizational skills and the ability to handle multiple projects simultaneously.
Knowledge of the legal industry or previous experience in a law firm is a plus.
Proficiency in graphic design software (e.g., Canva) is a bonus.
· The ability to work well under pressure and collaborate effectively with attorneys, other marketing team members, and support staff is important.

Salary:

$17.00 - $18.00 an hour

Position Type:

Full Time

The Law Offices of Travis R. Walker, P.A.

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Marketing Assistant