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Since its inception, the Academy has played a critical role in shaping public discourse around science by providing an inclusive forum for the exchange of ideas, where those from multiple disciplines and perspectives all have a seat at the table. As the Academy continues into its third century, our global community of leaders in science, industry, academia and the public sector remain steadfast in our commitment to promoting science for the public good. Learn more at www.nyas.org

JOB TITLE: Brand Marketing Manager

DEPARTMENT: Marketing

REPORTS TO: Associate Director, Marketing

SUMMARY:

The Brand Marketing Manager leads and executes marketing strategies for our scientific events and programs. This role is crucial in sustaining our brand's global reach while achieving key goals, such as event registration, award nominations, and membership acquisition.

ESSENTIAL DUTIES:

· Develop and execute multi-channel digital marketing campaigns.

· Oversee content creation and brand messaging, ensuring consistency across all marketing channels and adherence to the Academy’s brand guidelines.

· Optimize customer acquisition costs (CAC) and work to increase long-term customer value through tailored messaging, segmented campaigns, and nurturing strategies.

· Work closely with internal clients across departments to ensure marketing campaigns are tailored to each program's specific needs and objectives while complementing the Academy brand.

GENERAL RESPONSIBILITIES:

Marketing Plan Oversight:

· Lead the creation, development, and execution of marketing plans for Academy programs, including but not limited to the International Science Reserve, scientific conferences, and awards programs.

· Define clear campaign objectives, promotional strategies, and the optimal channel mix (e.g., digital, print, paid media) to maximize outreach and engagement.

· Ensure campaigns meet timelines and deliver measurable results.

Audience Identification & Message Crafting:

· Collaborate with internal stakeholders to accurately identify and target key audience segments, crafting messages that resonate with each segment.

· Ensure that marketing communications highlight the unique value propositions and benefits of Academy programs and events, driving engagement and participation.

Campaign Analytics & Dashboard Optimization:

· Leverage existing team dashboards and create additional reporting mechanisms to measure and report on the effectiveness of marketing campaigns, using metrics such as impressions, open rates, click-through rates, and conversion rates.

· Continuously optimize dashboards for enhanced reporting accuracy and actionable insights.

Newsletter & Membership Platform Utilization:

· Effectively leverage the Academy’s newsletters and membership platforms to support broader program goals, increase visibility, and boost engagement.

Team Collaboration & Process Improvement:

· Actively participate in regular team optimization efforts, offering suggestions and insights to improve workflows, campaign execution, and overall marketing processes.

· Serve as a resource to junior marketing staff, providing guidance and mentorship on best practices and data-driven decision-making.

Cross-Functional Collaboration:

· Act as the marketing liaison to ensure consistent brand messaging across all marketing channels and programs

REQUIRED SKILLS AND EXPERIENCE:

The ideal candidate will have experience in digital marketing, increasing audience engagement, optimizing customer acquisition costs, and driving long-term customer value. The Marketing department works closely with multiple teams. This type of ongoing collaboration requires an agile and adaptable mindset and strong attention to detail.

· Undergraduate degree required. Minimum of 4 years experience in digital marketing.

· Experience with the majority of the below:

· Paid social and digital advertising platforms, including Meta, Linkedin, and Google Adwords.

· Project management tools including Asana and Airtable.

· Google analytics/campaign tracking.

· Web/landing page conversion optimization.

· Segmentation and customer messaging

· Partnership marketing/leveraging event organizers, authors, members, and other marketing partners.

· Experience working in a matrixed organization that requires other teams to contribute to a campaign plan.

· Strong copywriting and art direction skills.

· Proven track record to learn new things quickly/curious mindset.

· Excellent communication, writing, and project management skills

· Ability to work independently, as well as part of a team.

· Ability to multi-task and coordinate simultaneous projects and move quickly from idea to implementation.

· Prior experience in a science-based organization and or an event organization is a plus.

SUPERVISORY RESPONSIBILITIES:

None

WORK SCHEDULE/ WORK ENVIRONMENT:

The Academy operates during standard business hours Monday through Friday from 9am-5pm Eastern Time. Standard work week is 35 hours, unless otherwise noted.

Hybrid scheduling may be available based on business needs and the essential functions of the role. There will be some requirement to be onsite at our Downtown Manhattan location. Onsite days will be dictated by management.

The work will be performed using standard computer equipment. Employee must be comfortable using a large suite of applications and tools including calendar, email, virtual calling and video conferencing. This role is largely sedentary.

COMPENSATION & BENEFITS:

Salary: $70,000 - $75,000Annually

This is Full-time, Exempt position. In addition to salary, the Academy offers a comprehensive benefits package which includes affordable health insurance, retirement plan with matching employer contribution, personal & career development stipend as well as liberal paid time off policies.

Additional Work Schedule/ Work Environment information:

None

The New York Academy of Sciences is an Equal Opportunity Employer, adhering to the laws which prohibit discrimination in the terms, conditions and privileges of employment. Academy policy expressly prohibits discrimination in employment because of any legally impermissible classification, including but not limited to actual or perceived race, creed, color, national origin, sex, age, religion, and any other characteristic protected by federal, state or local laws.

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Brand Marketing Manager