Job Summary

The Sycamore School is seeking a part-time (20-30 hours a week) Marketing Manager. This person will be responsible for creating, implementing, managing, analyzing, and modifying the school’s marketing strategy. Tasks include creating and implementing a strategic marketing plan, advertising placement, blogging, campaign monitoring and reporting, graphic design needs, monthly and weekly newsletter distribution, SEO, and social media management and content creation.

The position could grow and evolve into a full-time position as the school expands. Some on-site work is required, but this could be a hybrid position.

Responsibilities:

Setting short and long-term marketing goals that align with the school’s mission and vision
Managing an integrated marketing and communications approach for school-wide initiatives
Increasing school interest, attendance at events, and admissions applicants
Point person for internal and external school communication
Running social media
Creating and distributing an internal weekly newsletter and external quarterly newsletter
Community outreach
Building and maintaining our school brand
Publicizing and promoting school events
Budgeting and allocating funds for marketing projects
Overseeing all photography and video
Graphic design

We are looking for applicants with:

Experience managing marketing budgets and advertising campaigns.
Ability to generate and analyze reports to make strategic marketing decisions.
Proficiency with vital marketing tools, like Google Analytics, WordPress, MailChimp, social media platforms, etc.
Excellent writing skills across a wide range of content (e.g., press releases, blog posts, email, and social media content)
Experience managing a content calendar
Experience with graphic design
Experience planning and executing email marketing campaigns and newsletters.
Bonus if applicant has prior private school or non profit experience

Qualifications and Skills

Skills Needed:

Exceptional communication, organizational, and prioritization skills.
Ability to work well both independently (a motivated self-starter) and collaboratively (within a team)
Friendly, reliable, accountable, and trustworthy
Strong problem solver and innovative thinker
Bold creativity
Flexible and calm under pressure
Quick learner with a willingness to learn more and do more
Ethical, honest, and has high integrity
Respects confidentiality

Education and other qualifications:

A Bachelor’s Degree from an accredited educational institution with an emphasis on Marketing, Sales or Communications
Prefer three years prior experience in marketing, advertising and/or social media management

Job Type: 20-30 hours a week

Required language:

English

The Sycamore School

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