We are seeking a motivated and collaborative individual to join our team as a Data Marketing and Analytics Officer. This is an exciting opportunity to support student marketing and recruitment through marketing systems management, systems development, training, and frontline troubleshooting. You will work in a dynamic and inclusive environment, helping colleagues make the most of the University’s marketing technology and data-led insight.

You will be responsible for:

Managing and developing key marketing systems that support student marketing and recruitment activity.
Providing frontline support and troubleshooting for system users, alongside training and guidance for colleagues.
Working with technical colleagues to improve workflows, task automation, and system functionality.
Contributing data, insight, and analysis to support recruitment strategy, policy, and decision-making.
Monitoring and continuously improving processes and systems to enhance service delivery and the student experience.

We welcome candidates who bring diverse perspectives, experiences, and approaches to their work.

About You

We encourage applications from individuals with a wide range of backgrounds and experiences. You should demonstrate:

Essential Criteria:

Significant experience of using and managing digital marketing systems such as CRM platforms, email marketing tools, marketing automation systems, and online forms.
Demonstrable experience of systems and process development, working with technical colleagues to improve services for end users.
Experience of delivering technical training or guidance on marketing systems to a range of users.
Excellent communication, planning, and organisational skills, with the ability to explain complex issues clearly to different audiences.
High level of digital literacy, with demonstrable ability to use systems relevant to the role.

Desirable Criteria:

Knowledge and understanding of current issues in higher education, particularly student recruitment, conversion, and admissions.
Ability to interrogate and improve system implementations to enhance functionality and service delivery.

We value transferable skills and real-world experience as much as formal qualifications.

Our benefits include:

(Grades 6-9)

Generous employer contribution pension
29 days annual leave plus bank holidays, along with Christmas closure
Ride to work and EV car scheme available

For more information, please see University of Manchester Benefits. You can also find information on our Flexible and Hybrid working here.

We are an open place of enquiry and challenge. We embrace and celebrate difference, diversity and debate, and we pride ourselves on being a place of education, learning and community where we are able, within the law, to question and test received wisdom, express new ideas and explore controversial or unpopular topics and opinions. Find out more from our Freedom of Speech Policy.

Enquiries About The Role, Shortlisting And Interviews

Name: Gerald Heneghan

Email Address: gerald.heneghan@manchester.ac.uk

General enquiries and administrative support

recruitmentservices.people@manchester.ac.uk

Technical and job portal support

https://jobseekersupport.jobtrain.co.uk/support/home

Applications close at midnight on the closing date.

Further particulars (with person specification) linked below.

The University of Manchester

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Data Marketing and Analytics Officer