The Wrap Life transforms hair accessories into tools of personal empowerment. Our vision is to be the world’s most inclusive hair accessory brand as we offer beautiful and functional products. The Wrap Life’s Head Wraps, Turbans, and Bandies are worn by women worldwide. We’re a virtual e-commerce brand and are excited about growing.

The Wrap Life seeks to work with a digital Growth Marketing Manager who’s eager to build and lead a marketing team. You will be responsible for all marketing operations while collaborating and planning with our paid advertising team. Your goal is to create and guide the growth of our brand’s influence while increasing brand loyalty and awareness. Your responsibilities will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an excellent communicator, you will also demonstrate excellent interpersonal and analytical skills.

Responsibilities:

Marketing Operations

Develop and implement successful promotional and advertising plans that drive profitable sales in all e-commerce channels.
Create and execute day-to-day management of paid digital marketing campaigns, including paid search, display, and social advertising strategies.
Plan and execute all web, newsletter, SMS, social media, SEO/SEM, and database marketing strategy and assets.
Provide insightful reporting and analysis that directs web initiatives. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Collaborates with internal teams to create landing pages and optimize website user experience.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
Identifies critical conversion points and drop-off points and optimizes user funnels.

Team management

Build an internal marketing team and create internal ads and creativity project processes. Completes digital marketing operational requirements by scheduling and assigning employees and following up on work results.
Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.

Stakeholder management

Create and maintain relationships with influencers capable of creating deliverables in alignment with our values.

Education and Experience Requirements:

5+ years working in digital marketing.
2+ years managing marketing budgets.
2+ years leading a team.
Bachelor’s in marketing/business/communication or a related field
Ability to self-organize priorities, and set and work to deadlines, often with limited direct oversight.
Strong oral and written communication skills, comfortable presenting in public settings, organized approach to workflow processes.
Up-to-date on the latest trends and technologies in digital marketing. Proven working experience in digital marketing, particularly within e-commerce retail
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website and marketing analytics tools: Google Analytics, Optimove, Klaviyo, Postscript,
Working knowledge of ad serving tools: Facebook ads, Google Ads,
Experience in setting up and optimizing PPC campaigns on all major search engines
Proficient with Google suite, newsletter creator, ClickUp (or other project management tools), Canva, Figma, mobile app builder(Tapcart).
We are very proud of our hands-on culture. All our team members (including the founder) have a roll-up your sleeve attitude. We are looking for a candidate with solid marketing execution experience who is motivated by the challenge of scaling our brand.
You are not just a talker talking about strategy; you know how to lead the team to get things done by all means.

Benefits

Health insurance
Dental and Vision insurance
Paid time off
Parental leave
Holidays and personal days

Wrap Life Work Spirit

The Wrap Life transitioned to a fully remote team in March of 2021. Our company culture is rooted in self management and efficiency. We work with other remote teams and outsource many roles that are traditionally in house. Our work environment is casual but has the fast pace of a startup. There is always something to solve or improve. We value working with team members who are skilled at managing themselves and their workload. While we have a start up pace, we also value caring for oneself and prioritizing rest and care. We trust our teammates and value honest, respectful communication.

It is the policy of Wrap Life LLC not to discriminate against any employee or any applicant for employment because of age, race, ancestry, religion, color, disability, citizenship, marital status, gender identity, sex, physical condition, developmental disability, sexual orientation, national origin or Veteran status. This policy shall include, but not be limited to, the following: recruitment and employment, promotion, demotion, transfer, compensation, selection for training including apprenticeship, layoff and termination.

The Wrap Life

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