VP of Marketing

Location: Franklin, TN (In-Person, Mon–Thu / WFH Fridays)

Type: Full-Time

Reports to: CEO

Summary

We’re hiring a VP of Marketing to build and lead the function from the ground up. You’ll own brand, demand generation, content, creator/influencer programs, and go-to-market strategy. You’ll be both the architect and the executor - setting the vision and shipping the work.

This is a player-coach role. On Monday you might be building a campaign strategy for a new vertical. On Tuesday you’re writing the ad copy and launching it. On Wednesday you’re reviewing attribution data and re-allocating budget. If you’ve only operated in large marketing orgs where strategy and execution are separate jobs, this isn’t the right fit.

Your Role

Demand generation - paid media, performance marketing, conversion optimization, newsletter and media partnerships. You’ve run real budget and can show the math on every dollar.
Brand and positioning - how Thnks shows up in the market, the story we tell, and why it matters. You’ll sharpen our category position and own the creative direction.
Content - website, landing pages, campaign assets, thought leadership. You’ll either create it yourself or build the team to do it.
Creator and influencer programs - a coordinated network of practitioners who tell authentic stories about relationship-driven selling.
Go-to-market by vertical - develop industry-specific messaging and targeting for our highest-performing segments.
Team building - hire and lead a small, high-output marketing team over the next 6–12 months.

What We’re Looking For

Startup experience. You’ve been at a company with fewer than 50 people. You know what it means to build something from nothing with limited resources and no playbook handed to you.
Product-led growth. You understand PLG funnels, self-serve conversion, lead scoring, PQL frameworks, and how marketing feeds a bottoms-up sales motion. This isn’t a traditional enterprise demand gen role.
Demand gen and brand. You don’t live on just one side of the house. You can build a paid media engine and develop a brand point of view. We need both from one leader.
AI-native. You use AI tools every day - for content, creative, research, data analysis, campaign optimization, and reporting. This isn’t a nice-to-have. A small AI-native team will outperform a traditional team three times the size. That’s the bet.
E-commerce or transactional model experience. Our business is consumption-based, not subscription-based. Experience with transactional, marketplace, or e-commerce models where you optimize for purchase frequency and AOV, not just lead gen, is a strong plus.
Strong writer. You can write positioning, campaign copy, investor communications, and a LinkedIn post that people actually engage with.
Local Commitment: You are a Middle Tennessee professional able to work in office four days a week at our Franklin headquarters.

Bonus Points

Creator Economy Expertise: Background in influencer/creator marketing in B2B.
Scale Mastery: Experience helping to scale a company past $100m+ revenue.

Our Commitment to You

Comprehensive Benefits: Medical, Vision, and Dental Insurance (80-100% employer-covered).
Future Planning: 401(k) matching to support your long-term goals.
Stipends: Monthly cell phone and internet stipend.
Work-Life Balance: 20 PTO days, company-paid holidays, and work-from-home Fridays.
Wellbeing: Company-paid life and long-term disability insurance.
Team Spirit: Regular team-building and volunteering events.

About Thnks

Thnks is the leading platform for real-time business relationship building. We make it effortless for professionals to send small, thoughtful gestures - a coffee, a lunch, an Uber credit - in seconds, with no address needed and enterprise compliance built in. Our customers include Fortune 500 companies, high-growth startups, and everything in between across industries like insurance, healthcare, financial services, and commercial real estate.

Thnks

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VP of Marketing