B2B Marketing Strategist - Content Marketing Manager

At TouchCare, we are on a mission to fundamentally transform the consumer experience in accessing the healthcare system. TouchCare is a concierge healthcare service that helps our members navigate their insurance benefits and the healthcare system. Healthcare is complicated. We are dedicated to helping save our members time, money and worry.

TouchCare is looking for a creative Content Marketing Manager for our Stamford, CT Office.

This is an ideal role for someone who loves writing and is confident in creating both print and digital work (ebooks, white papers) to make an impact on engaging both members and sales leads with the company brand. Reporting to the Marketing Director, this role works cross-functionally with Product, Sales, Operations and Client Relations teams to develop the positioning, messaging, and overall communication strategies for TouchCare’s services.

This is a unique opportunity to get a front-row seat at a high-growth startup. You will learn from proven startup veterans in a B2B environment, working on a mission-driven product. You will have the ability to shape and refine a brand that touches hundreds of thousands of users.

RESPONSIBILITIES

Create, execute and track compelling content for TouchCare’s audiences
Build a strong TouchCare member community, using strategy and creativity with key content deliverables
Drive utilization and adoption of the TouchCare platform, services, and 1:1 consultations
Collaborate across functions and teams to deliver an effective content marketing strategy that aligns to the company’s business objectives
Integrate content programs with brand campaigns to drive lead generation and brand awareness
Create and execute a comprehensive, multichannel social media strategy
Work closely with the marketing director on owned digital content hubs including touchcare.com, social channels (both paid/organic), email and newsletter distribution, webinars, and email campaigns
Oversee content calendar and maintain and improve member engagement rate and experience
Develop influential ad copy that aligns with brand identity and sales goals

IDEAL CANDIDATE

3+ years of experience with a background in engagement/acquisition/retention, digital and content marketing of members. Experience in healthcare marketing or inbound lead generation a plus.
Healthcare, insurance, or benefits experience is helpful. Willingness to learn about the industry and do a deep-dive on the competition is a must.
Experience with creating e-books, white papers, newsletters, or outbound email campaigns preferred
Willingness to wear many hats and be flexible. Experience in a startup environment a plus.
Possess a fresh perspective and have original ideas about how we message our value proposition to our members.
Analytical, strategic approach to marketing. Can identify patterns, analyze data, and backup marketing decisions with numbers.

WHAT WE VALUE

We strongly believe in the value of growing a diverse team and encourage people of all backgrounds, genders, ethnicities, abilities, and sexual orientations to apply.
We value high performing, creative individuals who are excited to dig into problems and opportunities. You must be a self-starter.
We believe in individuals being their whole selves at work. We commit to this through supportive health care, unlimited PTO, and generous parental leave. TouchCare is made up of a fun, supportive team that respects each other.

TouchCare

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B2B Marketing Strategist - Content Marketing Manager