Marketing and communication are critical components that allow a company to communicate its unique value proposition and actively engage with the market. TUMI Genomics is looking for an experienced Marketing and Social Media Specialist to join our team. This position will help develop and execute strategic go-to-market plans and full-funnel, multi-channel campaigns, and plays an integral role in building and engaging the customer base. The successful candidate will be responsible for developing and executing social media strategies, managing digital marketing campaigns, and driving brand awareness across multiple platforms. This role requires a combination of creative, analytical, and project management skills.

Who We Are

TUMI Genomics is on a mission to empower cannabis professional cultivators, large and small, to grow their businesses and increase their yields by 20% or more, through innovative, onsite pathogen detection, specialized laboratory services, and preventive care in the legal cannabis industry.

TUMI Genomics is a Biotech startup specializing in molecular pathogen detection, with a focus on plant pathogens endemic to cannabis. We provide cost-effective and high-throughput pathogen detection solutions with our patented technology and specialized in-lab services through our laboratory in Fort Collins, Colorado. We are a science-driven startup company growing fast and committed to providing rigorous, reliable pathogen diagnostics for agriculture.

We are a team of scientists, innovators, and purpose driven professionals committed to our mission and guided by these core values:

Partnership: We partner with our customers and our people; we are driven by relationships, not transactions.
Integrity: We treat our customers and each other with honesty, openness and respect.
Builders and Innovators: We foster radical creativity, innovation and dedication to bring value to our customers
Rigorous and Transparent: We are committed to scientific rigor, accountability, and high standards.

Check out our website for more information about us: https://tumigenomics.com/

Key Responsibilities

Oversight and Direction of Company GTM Plan:

Oversee company’s go-to-market strategy, working with product team to bring new products and services to market
Determine the direction of the company's marketing plan, including high-level decisions regarding agencies.
Plan and deploy successful marketing campaigns and own their implementation from strategy to execution. Identify and use a variety of channels including: email, display ads, paid search, social media, third party influencers.
Get to know our customers and industry, with the goal of creating compelling content for our user base and community.
Collaborate with cross-functional teams, including product, design, and sales teams, to develop content and marketing campaigns that align with product launches, company events, and other initiatives.
Develop and manage budgets for marketing campaigns

Website Management and Maintenance:

Develop and manage website content with internal teams, keeping information accurate, timely and relevant including troubleshooting content, links, and order flows.
Manage website SEO/SEM, Adwords, and Google Analytics initiatives.
Manage third-party agencies to improve website performance and design

Social Media and Outreach:

Develop and execute social media strategies that align with the overall marketing goals and business objectives.
Manage social media accounts and create engaging, professional content for platforms such as LinkedIn, Instagram, and Facebook.
Write content and create graphics for our blog, email newsletter, and social media channels directed at an audience of mainly professional cultivators and IPM teams.
Help the team connect with key voices in our community, including podcasters and webinar hosts who might benefit from featuring our educators’ stories
Manage media and press releases in relevant journals and sites.
Monitor and respond to customer feedback on social media channels and help manage the online reputation of the company.

Data Tracking, Reporting and Research:

Create and track relevant metrics to determine the return on investment of various growth and marketing channels.
Use marketing automation and CRM tools such as HubSpot to manage campaigns and measure performance as well as helping to manage the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.
Maintain Hubspot data changes, record keeping, and overall accuracy of our customer records.
Help ensure that the data on our marketing activities is clean and clearly shows us what’s helping us grow and what we can do differently
Research competitors and their marketing strategies and stay up-to-date with industry trends and best practices in digital marketing and social media management.
Marketing is always changing. What else can you imagine for us? We can’t wait to hear your ideas.

What We Can Offer

Salary is dependent on education level and years of experience. Range $55,000 - $70,000 annually, plus benefits and stock options.

We offer many benefits including medical benefits, paid vacation and sick leave, flexible work schedules, a casual and modern work environment, options for partial remote work, coffee/tea/snack stations, free parking, excellent location in beautiful Fort Collins, Colorado- across the street from Poudre Open Space walking trails and parks.

What We Require

B.S., B.A., or equivalent degree in Business Administration, Marketing, communications or a related field.
At least 2 years of experience in digital marketing and social media management, preferably in a B2B or technology environment.

What You Will Need

Strong understanding of marketing analytics, including measuring ROI and KPIs
Demonstrable experience using Hubspot, Google Ads/Analytics, and Shopify
Experience in website design and squarespace
Ability to develop and execute social media strategies that align with the overall marketing goals and business objectives.
Experience with email design, email marketing campaigns and automation platforms
Excellent communication, copywriting, and design skills, with the ability to design and write compelling and effective content for different audiences and channels.
Strong project management skills and the ability to work independently and prioritize tasks in a fast-paced environment.
Ability to collaborate with cross-functional teams, including product, design, and sales teams.
Willingness to learn new marketing technologies and stay up-to-date with industry trends.
Detail and results-oriented with excellent problem-solving skills.
An entrepreneurial spirit including:

o Being resourceful.

o Learning quickly.

o Can-do mentality.

o Versatility and adaptability.

o Imagination and passion.

Desired Qualifications

Startup marketing experience.
Interest in molecular biology, pathogen detection and preventive care in cannabis cultivation operations.
Experience with marketing and social media campaigns in the cannabis or agriculture industry.
Ability to grasp basic scientific concepts and articulate them to a broad audience.

Instructions

To apply, please submit the following materials:

Resume/CV.
Cover Letter.
List of References, including phone number and email address (used for phone reference checks).
A statement describing previous experience.

The position will remain open until it is filled. Please be advised that the hiring committee does check references as part of the process.

TUMI Genomics

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