Two River Pictures

Two River Pictures is a fast-growing digital media studio producing high-impact news, finance, sports, and lifestyle programming for YouTube and social platforms. Our projects include Wall Street Truth Bombs, an upcoming digital news network, other upcoming channels, branded series, and additional original formats currently in development.

As our slate expands, we are looking for a Digital Growth & Audience Strategist to lead platform strategy, audience development, and social distribution across all of our channels.

This is a hands-on role for someone who understands the mechanics of growing digital media brands — particularly on YouTube and emerging social platforms — and who enjoys using both creative instincts and analytics to drive viewership, engagement, and subscriber growth.

Role Overview

The Digital Growth & Audience Strategist will oversee the digital packaging, publishing, and promotion of video content across YouTube and social platforms. This person will be responsible for maximizing reach and engagement through optimized thumbnails, titles, posting strategy, and cross-platform promotion.

Working closely with the production and editorial teams, this role will help ensure that every piece of content is strategically positioned to perform in today’s fast-moving digital news ecosystem.

This position will serve as the in-house expert guiding our platform growth.

Key Responsibilities

YouTube Optimization & Publishing

Design compelling YouTube thumbnails optimized for clicks and platform performance
Collaborate with producers on titles, descriptions, and tags to maximize discoverability
Manage video uploads and publishing schedules across all company channels
Post regularly to YouTube Community to drive engagement and promote upcoming content
Monitor analytics and adjust packaging strategy based on performance

Audience Growth Strategy

Develop strategies to increase YouTube subscribers, watch time, and engagement
Identify trending topics and social hooks that can expand reach
Work with talent and contributors to help amplify their content across their own platforms
Track performance and provide actionable insights to the production team

Social Media Distribution

Publish and manage content across Bluesky, X, TikTok, Instagram, and other emerging platforms
Create and post short-form video clips and highlight segments
Develop daily posting cadence across all channels

Platform responsibilities include:

Bluesky

Daily posts promoting new videos and breaking news segments
Reposting contributor content and engaging with relevant conversations

Daily posts promoting new videos and breaking news segments
Reposting contributor content and engaging with relevant conversations

TikTok

Posting short-form clips and highlights

Instagram

Posting Reels and key images

Substack & Newsletter Distribution

Publish video content to the network’s Substack channels
Assist contributors in posting and formatting written newsletters

Additional Responsibilities

Monitor platform trends, algorithm updates, and best practices
Help develop cross-platform promotional campaigns for major videos or launches
Identify opportunities for viral clips and breakout moments
Assist with live-stream promotion and engagement
Help establish brand voice and visual consistency across platforms
Support launch strategies for new channels and series

Ideal Candidate

The ideal candidate is both creative and analytical — someone who understands why audiences click, watch, and share content.

You should be comfortable working in a fast-paced environment where content moves quickly and decisions need to be made in real time.

Qualifications

3–6+ years experience in digital media, audience development, or social media strategy
Strong understanding of YouTube growth mechanics and analytics
Experience creating YouTube thumbnails and social media graphics
Experience managing content across TikTok, Instagram, X, and emerging platforms
Familiarity with news, politics, finance, or sports media is a plus
Ability to analyze performance data and adapt strategies accordingly
Strong collaboration skills

Why Join Two River Pictures

This is an opportunity to help build the digital infrastructure behind a growing portfolio of media brands.

You will play a key role in shaping the growth of multiple channels across news, finance, sports, and lifestyle programming while working directly with experienced producers, journalists, and creators.

If you enjoy helping great content find its audience and thrive in the fast-moving world of digital media, we’d love to hear from you.

Two River Pictures

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Director, Digital Growth & Audience Strategy