COVID-19 and Flu Vaccination Requirement It is required to be fully vaccinated for COVID-19 and Influenza. Exemption requests based on medical or religious reasons may be submitted, but must be approved for active employment.

This position is hybrid. The employee will be expected to report to the office 3 days a week.

The Communications and PR Manager is responsible for developing and executing UnityPoint Health’s communications, content marketing and thought leadership strategy. This individual will think like a journalist to map out a comprehensive approach that supports, lifts, and extends brand, communications, marketing initiatives across the enterprise. The position will lead enterprise-wide best practices focused on proactive, high-impact storytelling to drive key business objectives, as well as ensure consistent, compelling thought leadership messaging and creative strategy across priority campaigns and touchpoints. The role collaborates closely with brand, account, creative services, digital and media teams to create and maximize dynamic, persuasive stories that engage target audiences, drive consumer behavior and lift the UnityPoint Health brand.

Leadership and Management

Develop and invest in direct reports as individual contributors to strengthen editorial and public relations skillsets, oversee workflows, promote creative collaboration and drive engagement-focused results.
Establish effective mechanisms of communication with staff and the management team to foster an environment of openness, trust, teamwork and staff development.
Establishes and prepares staff goals, standards in accordance with the department and organizational goals. Ensuring that all members of the team adhere to those goals and standards.
Facilitates the planning and monitoring of quality improvement activities ensuring any necessary corrective action in the department.
Establishes productivity guidelines, monitors and adjusts to achieve maximum productivity. Assures that all job descriptions within the area of responsibility clarify and delineate position expectations. Facilitates orientation, in-service, on-the-job training and continuing education programming to meet identified staff development needs.
Performs performance evaluations for staff. Creates an environment for staff growth, development, career planning, productivity and satisfaction by conducting staff meetings and one-on-one meetings at least monthly with all direct reports.
Actively participates in operational improvement efforts related to standards and processes of the entire department and ensure team is participation in these efforts as well.

Thought Leadership Strategy

Manage enterprise-wide thought leadership strategy and message architecture in partnership with affiliate teams to align approach, positioning, and voice, as well as proactively connect dots between narratives, workstreams and key stakeholders.
Drive integrated and relevant thought leadership campaigns that support and lift UnityPoint Health as a strong brand, employer of choice and trusted healthcare partner.
Identify opportunities to build, develop and advance executive and senior leader personas and platforms through media relations, speaking engagements and awards.
Execute content and media relations strategies to address and respond to reputational challenges as they arise.
Partner with affiliate teams to align media monitoring best practices in support of stakeholder reports, identification of industry trends and campaign. progress and metrics.
Maintain strong relationships with business and trade media as well as community and industry influencers across the UnityPoint Health footprint
Manage agency/other partners and vendors as needed.

Internal Communications Strategy

Lead and mature internal content strategy for messaging opportunities across enterprise-wide audiences, stakeholder groups and business/department clients.
Manage internal content and newsletter publishing forms and tools inclusive of garnering, authoring and editing content to establish efficient workflows and support best practices.
Manage editorial calendars with defined channel or publishing owners.
Advocate for consistent tone, voice, style, etc. for respective internal communications platforms and channels, including the Hub, FOCUS Facebook group, and enterprise-wide internal newsletters.
Partner with marketing communications teams to identify internal content opportunities that give lift to our brand promise, mission, vision and organizational values, as well as highlight stories and initiatives representative of our strategy.
Oversee internal video work that supports system, regional and business client needs.
Oversee internal content analysis on a regular basis to set engagement targets with internal audiences and review content effectiveness.
Lead internal communications meetings with cross-functional groups to discuss and share content, build positive relationships, identify gaps and align on internal editorial calendar.

External Content Marketing Strategy

Lead and mature content marketing strategy for social, web and digital platforms to communicate our brand promise, mission, vision and organizational values as well as appropriate health and wellness topics relevant to the communities we serve.
Manage creative and iterative external content development efforts in support of the UnityPoint health brand as well as enterprise-wide and regional marketing strategy.
Partner with brand, digital marketing, web, and social teams to align on content marketing opportunities with defined engagement metrics based on consumer segments or targets, brand campaign and media planning efforts and budget-based boosting.
Manage vendor relationships and external content tools to establish efficient workflows, optimize content efforts, and support best practices, in partnership with digital and social teams.
Lead external content marketing meetings with cross-functional groups to discuss and share content, build positive relationships, identify gaps and align on external editorial calendars.

Education

Bachelor’s degree with an emphasis in communications, public relations, journalism, creative writing, or marketing preferred.

Master's degree in related field is preferred.

Experience

5 years’ experience in communications, marketing, brand or media in private or public sectors or agency environment.

License(s)/Certification(s)

Valid driver’s license when driving any vehicle for work-related reasons.

Knowledge/Skills/Abilities

Strong leadership with excellent verbal, written, editorial planning and interpersonal communication skills.
Experience in the development and successful execution of content and public relations strategies, both internal and external facing.
Self-motivated, creative thinker, bringing insights, ideas, and fresh energy to the work.
Flexible, resilient, problem solver who can manage day-to-day editorial but adapt quickly based on thought leadership risk or opportunity.
Demonstrated creative ability across visual and written mediums with regard to writing, promotions, advertising along with strong editing skills.
Experience working with external agencies and vendors.
Demonstrated use of current trends and techniques in marketing, public relations, media relations, thought leadership, advertising, online and social media.
Requires highly developed communication skills to effectively work with all levels of management throughout the UnityPoint Health, its subsidiaries and affiliates.
Ability to work as one team - creating and maintaining effective working relationships with a capacity for influence, collaboration and consensus-building.
Ability to understand and apply guidelines, policies and procedures.
Nimble, able to switch gears and balance multiple projects simultaneously.
Proficient in word processing, content management systems, spreadsheet and presentation software, email marketing software, media monitoring and analysis tools and Microsoft 365.

UnityPoint Health

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