Primary Purpose

Under the direction of the Assistant Dean of Law School Marketing and Communications at the University of the Pacific McGeorge School of Law, the Multimedia Content Specialist will develop, curate, write and edit compelling and engaging content for multiple platforms and publications including news stories, blogs, social media campaigns, email campaigns, digital newsletters, websites, videos, events, and the university's magazine. The Multimedia Content Specialist will have a deep understanding of news and its relationship and application to social media and digital communications to attract prospective students, and engage employees, donors, alumni, supporters and key influencers to become advocates and champions. This experienced and versatile communicator will assist in enrollment marketing efforts for multiple departments at the law school, including academic programs and the Salzburg study abroad programs. This position is located on the Sacramento Campus and will work in-person on campus.

Established in 1924, University of the Pacific McGeorge School of Law is a private, not-for-profit law school in California's capital city. McGeorge is widely renowned for its cutting-edge practical training of students, exceptional trial advocacy programs, and diverse and unique opportunities for students at the intersection of the law and public policy. Our faculty are globally and nationally respected experts, including Retired U.S. Supreme Court Associate Justice Anthony M. Kennedy. McGeorge also boasts an alumni base practicing in every state in the U.S. and more than 6881 countries around the world. The law school is also actively engaged in efforts to make it one of the leading anti-racist law schools in the country. McGeorge offers a full-time and evening Hybrid Evening JD program, an LLM degree, a JSD degree, an MPA degree, an MPP degree, and an MSL degree.

Essential Functions

Establish, coordinate, and execute social media strategy for the law school, under the direction of the Assistant Dean of Law School Marketing and Communications.
Develops and updates social media content and monitors brand's social networks, responding to comments and collecting feedback from audiences.
Creates comprehensive plans for social media engagement, including conducting market research to identify social media sites preferred by target audiences, engaging types of posts, and peak engagement posting times.
Cultivate data-driven, high-impact, and results-oriented enrollment marketing practices to ensure annual enrollment of a high-achieving and diverse student body within the JD program and LLM program.
Capture, create, and edit captivating high-quality visual images to promote the law school. Provide on-site event photo/video coverage for key institutional moments (e.g., Commencement, JD Admissions Open House, Admitted Students Day, orientation, yield events, etc.) on a rotating basis during evenings or weekends.
Record and edit compelling videos to be used across various platforms, including websites, social media, and digital newsletters that authentically showcase McGeorge's community, academics, and campus life. Videos should be in alignment with university brand, goals and objectives. Produce long-form horizontal videos for YouTube and short-form vertical videos for TikTok, Instagram Reels, YouTube Shorts, and emerging platforms.
Maintain organized digital asset libraries with appropriate metadata, versioning, and usage rights. Upload finished content and b-roll to digital libraries for future possible use.
Develop major story and feature ideas that elevate University of the Pacific McGeorge School of Law regionally and nationally; creates and edits an extensive and wide array of compelling and interesting news and feature stories, web and magazine features, profiles, bios, newsletter content, blogs, captions, and speeches of varying lengths.
Make decisions and recommendations regarding content direction and selection, content placement, and timing.
Has a keen sense of curiosity in finding story ideas and knows how to tease out content from a variety of sources. Identifies stories that are media worthy and works with the Assistant Dean of Law School Marketing and Communications on pitching.
Highly adept at researching and gathering data and market intelligence, finding sources, conducting interviews; fact checks all content with multiple sources.
Provide editing support, including proofreading, error checking, fact checking, and production support for a variety of marketing materials in different formats (video, print, digital).
Can easily work with senior leaders throughout the organization and cultivate strong relationships and networks with coworkers, community members and university colleagues to identify potential story ideas and other areas of content, as well as to seek out information.
Manages digital newsletters, which entails writing, layout, distribution and analytics.
Coordinate robust email marketing campaigns. Monitor and analyze the effectiveness of email marketing efforts using various tools and metrics, such as web analytics, email open rates, click-through rates, conversion rates, etc., and provide regular reports and recommendations for improvement.
Plan, implement, and assess marketing campaigns (email, print, and digital) to external audiences.
Create and develop graphic design materials for the law school. Conceptualize, develop, and implement graphic design in marketing campaigns and collateral as needed. Takes initiatives from concept to completion to inform and engage key stakeholders while ensuring the highest possible quality and consistency in look and feel for all projects.
Track the course of marketing initiatives, analyze, and present results. Propose corrective actions as appropriate. Update, maintain, and recommend solutions for optimizing law school communications to internal and external audiences.
Develop landing pages, program descriptions, and priority web content optimized for readability, engagement, and conversion.
Supervise student employees and temporary employees as needed; delegate tasks, approve timesheets, create work schedules, and oversee their work product.
Initiate and facilitate collaboration between different departments on behalf of the Law School Office of Marketing and Communications.
Ensure visual and verbal consistency of materials produced by the law school.
Ensure workflow is timely and efficient.
Handle confidential materials and situations with sensitivity, discretion, and independent judgement.
Follows university's editorial standards, branding guidelines, and accessibility standards.
Proofreads and edits content for accuracy, clarity, consistency, grammar and editorial style.
Manage special projects and other related duties as assigned.

University of the Pacific recognizes that diversity, equity, and inclusion is foundational to the success of our valued students and employees. We prioritize policy and decision-making that demonstrates awareness of, and responsiveness to, the ways socio-cultural forces related to race, gender, ability, sexuality, socio-economic status, etc. impede or propel students, faculty, and staff.

Minimum Qualifications

Bachelor's degree in journalism, English, marketing, communications, professional writing, or relevant field.
Two (2) years of work experience with AP style, journalistic writing, and news reporting for a variety of audiences.
Two (2) years of experience shooting and editing photography and videography.
One (1) year of experience developing content for social media channels (including but not limited to Instagram, Facebook, LinkedIn, X, YouTube, and TikTok).
Experience with Adobe Photoshop, Lightroom, Premiere Pro, and InDesign.
Experience with Instagram Edits, TikTok Creative Studio, and CapCut for short-form video editing.

Preferred Qualifications

Master's degree in journalism, English, marketing, communications, professional writing, or relevant field.
Excellent verbal and interpersonal communication skills.
Strong writing, editing, proofreading, and photography/videography skills and the ability to work well under tight deadlines.
High level proficiency with Microsoft Outlook, Word, Excel, and PowerPoint. Experience with Canva or a similar graphic design platform.
Experience working with content management systems and email marketing applications.
Experience writing marketing copy for various forms of marketing collateral, email marketing campaigns, social media, and advertisements.
Experience using analytics software such as Google Analytics and Sprout Social.
Experience working in a higher education or agency setting.
Experience using social media platforms.
Familiarity with evaluating, hiring, and managing outside vendors and/or freelance creative resources.
Excellent organizational, analytical, and problem-solving skills, and ability to handle multiple tasks under pressure and meet deadlines.
Experience and sensitivity in working with people of diverse backgrounds and cultures.
Demonstrated experience in advancing social justice, equity, and inclusion in a university setting.
Ability to engage and integrate culturally responsive practices and knowledge in their work.

Physical Requirements

The physical demands described here are representative but not definitive of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Some lifting of materials (20lbs or less). Bending, stretching, reaching required. Sitting for long periods of time.

Valid driver's license required. Incumbent must also be able to meet the University's fleet rules and be eligible to drive for University business. The University and its insurance carrier reserves the right to exclude applicants based on their driving record.

Hiring Range: $22.68 - $30.04 per hour We consider factors such as, but not limited to, scope and responsibilities of the position, candidate's qualifications, internal equity, as well as market and organizational considerations when extending an offer.

Background Check Statement

All applicants who receive a conditional offer of employment are required to execute a release and authorization for a background screening.

AB 810 Misconduct Disclosure Requirement: University of the Pacific complies with California Assembly Bill 810, requiring candidates accepting conditional job offers to disclose any final administrative or judicial findings, ongoing proceedings, allegations, resignations under investigation, or appeals related to sexual harassment or misconduct within the past seven years.

To apply, visit https://pacific.peopleadmin.com/postings/32661

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Multimedia Content Specialist