About Us

Since 1906, the University of West Georgia (UWG) has been home to those who seek a transformative college experience. UWG is a leading residential, doctoral comprehensive university that offers a broad undergraduate and graduate curriculum based on a liberal arts foundation. Nestled among the pines on a picturesque 645 acres is the University of West Georgia- a hidden gem approximately 40 miles west of Atlanta. Serving approximately 16,000+ students, and offering more than 100 programs, UWG is committed to advancing innovative academic programs and a student-centered business model. Perennially ranked by U.S. News & World Report, the Princeton Review, and Colleges of Distinction as a top national university, West Georgia offers 86 fields of study, including business, computing, nursing, education, STEM, communication and digital media, social sciences, and the fine and performing arts. UWG generates a regional economic impact of more than $650 million annually and provides a safe, quality, and affordable university experience that connects students to post-graduate career and leadership opportunities. UWG has been recognized by the Carnegie Foundation for its institutional commitment to community engagement through teaching, research and creative activities, and public service. West Georgia is one of only 119 U.S. colleges and universities to receive the elective classification in 2020 and is among only 359 institutions nationally. Dedicated to creating a first-choice university for students, alumni, employees, and communities, UWG seeks employees who will advance and support the University's mission of fulfilling the talent needs of western Georgia and the Atlanta metropolitan area, while contributing to the social, cultural, and economic development of the region and state.

The University of West Georgia offers a comprehensive total rewards package designed to support faculty and staff across multiple dimensions; health, wellness, financial security, and professional growth. Employees working at least 30 hours per week gain access to a range of health plans, including medical, dental, and vision, wellness programs, and robust retirement options through Georgia Teachers Retirement System (TRS), Optional Retirement Program, and voluntary 403(b) and 457(b) plans. Employees are granted 13 paid holidays and paid time off accruals and are eligible to participate in the University System of Georgia's Tuition Assistance Program. Fringe benefits include a variety of resources focused on employee physical, mental, financial, and social well-being through Acentra Employee Assistance Program in addition to personal financial advising with Captrust. UWG also offers exclusive discounts and special offers on entertainment, travel, and other products and services through the Perks at Work program, free access to the university recreation facility, discounted campus dining options, and more! Living in Carrollton, "The City of Dreams," offers the advantages of city life with a small-town vibe. This progressive community with Southern flair offers plenty of shopping, restaurants, nightlife opportunities, and cultural events. Named a City of Excellence in Georgia and listed as one of the 50 Best Small Southern Towns, Carrollton is the cultural, educational, health care, and commercial center for the west Georgia region. At the heart of Carrollton is its historic downtown and Adamson Square lined with shops, galleries, and restaurants. Each season offers unique local events and opportunities for year-round recreation. Outdoor activities abound through award-winning spaces, including an 18-mile paved walking and biking Greenbelt trail that encircles the city and passes through the UWG campus.

The city embraces the University's students, faculty, and staff, and welcomes the diversity UWG brings to the community. Invested in education with highly rated city and county K-12 systems, both city and county public school graduation rates are 90% and above and rank among the top in the nation by U.S. News & World Report.

Location

Our campus is located at 1601 Maple Street, Carrollton, GA 30118.

Faculty and staff members are expected to be physically present on campus as needed to support the in-person educational experience and on-campus vitality at the University of West Georgia. Depending upon teaching assignments and student demand, this could include the Carrollton or Newnan campuses.

Job Summary

The eCampus Communications Specialist develops and executes communications and messaging initiatives that elevate the eCampus brand and drive recruitment and enrollment growth. This role supports multi-channel campaigns including digital, print,paid media, and grassroots outreach ensuring cohesive messaging and innovative storytelling that align with institutional and organizational goals. The Communications Specialist ensures all messaging reflects the highest standards of accuracy and brand alignment while meeting accessibility guidelines. The role oversees eCampus social media presence. The Communications Specialist also liaises with external creative agencies, providing oversight on project management, deliverables, and campaign performance.

Responsibilities

Communications - Coordinate communications across multiple platforms, including email, text, paid / organic social media, web, and Salesforce Marketing Cloud to support eCampus recruitment and enrollment goals. Collaborate with internal teams and external stakeholders to develop compelling, audience focused messaging that aligns with eCampus brand and accessibility standards. Coordinate and develop student stories and proactively identify other narrative content that can be leveraged across recruitment, marketing, web, social media, and other communications. Maintain quality control across eCampus communications by reviewing and editing communications for accuracy, clarity, grammatical precision, and consistency with established brand and editorial standards.

Oversee eCampus social media presence and content calendars serving as a visual storyteller. Research and execute best practices for optimization tactics. Coordinate and liaise with eCampus media agency on paid social initiatives ensuring clear communication and timely deliverables.

3. Content Management and Development

Develop content across multiple channels and formats, including AEO/SEO forward web copy, social media, email, webinar scripts and presentations, print collateral, digital media, and recruitment communications. Develop and maintain an organized content library containing approved messaging, copy, stories, various multimedia assets, and other reusable resources. Establish content organization standards and workflows that allow internal teams to efficiently locate, adapt, and utilize approved content across recruitment communications, web pages, presentations, brochures, campaigns, and other materials. Regularly review and update content to ensure accuracy, relevance, accessibility, and alignment with current eCampus priorities and brand standards.

4. Other

Engage with enrolled students as a member of the Student Success Team.

Required Qualifications

Educational Requirements

Bachelor's degree

Required Experience

2+ years experience in communications / marketing role 1+ years working in online learning Experience utilizing social media management tools. Experience with marketing automation tools such as Salesforce Marketing Cloud.

Preferred Qualifications

Preferred Educational Qualifications

Master's degree

Preferred Experience

Experience in higher education marketing Experience coordinating with creative agencies or external vendors, including managing deliverables, timelines, and budgets. Design experience.

Proposed Salary

Salary is commensurate with experience.

Knowledge, Skills, & Abilities

ABILITIES

Ability to adapt messaging, tone, and content across different audiences, channels, and communication formats.

Physical Requirements Lifting up to 15lbs Office Environment -Work normally performed in a typical interior work environment.

KNOWLEDGE

Knowledge of social media platforms like Facebook, Instagram, and LinkedIn and native platform scheduling tools Knowledge of presentation and graphic design tools. Knowledge of communication strategies and concepts. Knowledge of ADAg guidelines. Strong copywriting and editing skills Mobile video and photo editing for social media. Project management expertise.

SKILLS

Comfort collaborating with internal teams and external stakeholders.

University of West Georgia

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eCampus Communications Specialist