Summary//

The Marketing Manager plays a primary role in developing and coordinating marketing and communication objectives, strategies, and tactics. This role will have an in-depth understanding of conducting market research, department planning, brand development and adherence, and integrating marketing and communications initiatives. This role focuses on the management and creation of marketing collateral intended to maximize the growth and profitability of Vertical Solutions, with an emphasis on storytelling, social media, the development of sales assets and promotional materials, and website development and maintenance.

About You//

You're not only open to new ideas, but you also thrive on bringing new ideas to the table. You possess a desire to further understand concepts that will help support and inform your long-term strategy and are inspired to research unfamiliar aspects of the market to help the team think outside the box. You have a marketing background that will help you identify with the market and influence it. You thrive on calming the chaos that comes from working with multiple brands while keeping a cool head and directing your team accordingly. You understand the inherent value found in a robust internal communication system, especially when it comes to complex marketing campaigns rooted in data-driven outcomes. At the end of the day, your mind returns to the business, the sales, the revenue, and the steps your team will take to advance each of those elements.

About us//

Vertical Solutions is the largest domestic climbing wall builder and offers everything needed to get climbers off the ground - walls, holds and pads. This manufacturing-heavy side of the gig requires broad skills and creativity.

We do not offer easy jobs. We simply cannot slow down enough to kick back and relax while we are at work, but we highly encourage you to shut off your devices and email and disappear into the mountains on your own time.

Our culture is built on this level of work ethic, as well as integrity, community (we do not use that word lightly), and unity.

All that said, we also know how to have a good time.

Primary and Essential Functions //

Strategize, coordinate, analyze, and optimize multichannel marketing campaigns and promotional content. Channels may include, but are not limited to social media, paid display, paid search, paid social, website, newsletter/blog creation, and email marketing;
Collaborate with other marketing team members to develop and implement assets across all channels as part of broader marketing campaigns;
Oversees and develops social media content and works with marketing team to ensure a regular posting schedule for all social media platforms, as well as content that reflects the goals and brands of Vertical Solutions;
Measure and evaluate effectiveness of marketing efforts, then present findings to company leadership and optimize or pivot accordingly;
Assist with the creation and maintenance of marketing campaign calendar and measure and monitor progress toward quarterly and annual department goals;
Provide marketing support to other internal departments within both organizations;
Assist with strategy and optimization of website architecture to improve user experience;
Conduct market and competitive research to assess and improve Vertical Solutions' digital marketing strategies;
Assist in the development and implementation of standard operating procedures and process improvements based on industry best practices;
Write copy for both B2B and B2C marketing materials
Assist with the review of all marketing materials to ensure error-free copy, consistent brand messaging, and adherence to best practices;
Manage the social media accounts of multiple companies;
Participate in team interviews and hiring decisions;
Additional duties as assigned.

Qualifications //

3-5 years of experience in Marketing, Strategy, and Management
5+ years of corporate social media experience
Bachelor's in Marketing, Communications, Business Management, or Strategic Communications
Climbing experience and/or knowledge of the climbing community is preferred;
Familiarity with a variety of marketing concepts, practices, and procedures;
Experience creating, executing, analyzing, and optimizing multi-channel digital marketing campaigns across paid and organic channels;
Experience with Google Ads, Facebook Ads Manager, and Google Analytics;
Experience with SEO maintenance (on page, off page, and technical) and platforms such as Moz preferred;
Mailchimp, SendGrid, and WordPress experience preferred;
Website strategy experience preferred;
Experience with Agile Methodology preferred;
Strong familiarity with Adobe Creative Suite and Microsoft Office Suite;
The ability to set a vision and drive concepts from start to finish;
Well-developed time management skills with the ability to prioritize effectively;
Excellent written and verbal communication skills;
Ability to exercise discretion and independent judgment;
High energy, positive attitude, innovative thinking, and a collaborative spirit;
Ability to work autonomously and be proactive, with pride and integrity

Vertical Solutions is committed to providing an equal employment opportunity environment of mutual respect for all its people. This work atmosphere is available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Vertical Solutions strongly believes that diversity and inclusion amongst our teams is critical to our success as an organization. We are driven to recruit, develop and retain the most talented people from a diverse candidate pool. As such, we highly encourage those with diverse backgrounds to apply.

Salary $70,000 - $80,000 DOE

Vertical Solutions

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Marketing Manager